Ed Bobit: All I Want for Christmas Is ...
The fleet management companies are stunned as they are inundated with accounts who insist that they will remain loyal, sign a long-term contract, but want to increase their monthly rate because of all the personalized service they are getting.
At my age (which some people call "mature"), receiving a gift for either my birthday or Christmas is not all that important. I'd prefer that little notice is given to commemorating yet another year to my credit. Christmas remains a sacred and spiritual event for me and I'd like to think that many share that view.
The true joy is planning for months for the item that a young son, daughter, or grandchild secretly yearns for and simply knows that they cannot hope to receive it. You figure it out, purchase it, wrap it, and don't lend a hint (in my book, surprise is everything) as to your largess. No one can duplicate the genuine joy of private satisfaction as you watch that youngster open that box. That makes my day.
It's that kind of gift that I visualize for some of you within the fleet industry identifying those secret yearnings of yours.
The fleet manager who suddenly gets a new boss who's wired with the chairman, allowing an expanded fleet budget of 50 percent more dollars. And the boss is begging you to recommend how to spend it. (Let's see, a raise for myself, a new, good-looking assistant...)
The fleet management companies are stunned as they are inundated with accounts who insist that they will remain loyal, sign a long-term contract, but want to increase their monthly rate because of all the personalized service they are getting.
Pontiac officials go wild when the competition finally admits that their comparably-equipped cars cost more than the Grand Prix.
Daily rental buyers are pleasantly surprised to find that domestic manufacturers find it is actually more economical to make program cars available in the spring and offer upfront monies for orders.
George Frink is elated that his new air-bagged Lumina is ready for January deliveries with the first 25,000 going into fleet for GM's testing purposes.
David Lefever is amazed that the full NAFA Board completes a long agenda in an hour and a half. And the Board members want to leave in the afternoon to get back to work in the office.
The many import makers are laughing in the isles as the yen goes back up to 150 and they declare a new "level playing field."
The auctions are delirious as they have to quickly develop a priority system to control and limit the 20,000 new-car dealers who want to buy used cars every week.
Automotive Fleet is besieged with requests for copies of its newly-published "Fleet Manager's Secret Success Career Handbook" that defines strategic moves that are guaranteed: i.e. lifelong employment, incremental minimum pay raises of 10 percent each year, direct access to senior management, home phone numbers for all factory fleet directors and your lessor's president, and an extra $1,000 as fun money for you to use at the next NAFA convention or your vacation.
Yeah, it's fantasy. But wouldn't it make for a great Christmas?
More Operations

How to Manage Conflict for Your Fleet Operations
Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →Are You Tracking Your Fleet's True Total Cost of Ownership?
Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.
Read More →
Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
