TROY, MI – PPG Industries released the results of a survey on automotive color paint color preferences. Although paint color is only one factor, it plays a role in a fleet’s brand impression and in the resale value of the vehicle. PPG broke out its global survey on a regional basis, in addition to providing overall data.
In North America, the colors rank as follows:
3-Silver and Gray 16% (tied)
The global, overall ranking of colors is somewhat similar but has a few differences from those in the North American region. The colors in terms of global popularity rank as follows:
9-Other colors 1%
For Europe, the colors rank as follows:
5-Blue, Natural, Red 7% each
6-Other Colors 3%
For the Asia-Pacific region, the colors rank as follows:
1-Silver, White 23% each
In 2011, a PPG survey of automotive consumers by PPG found that 77% of respondents said exterior color factored into their purchase decision, with owners of large luxury cars, sporty cars, and large premium SUVs placing the most value on color. A total of 45% of respondents said they would prefer a wider range of color choices.