AUBURN HILLS, MI – Chrysler Group LLC is visiting employee, affinity partner, and supplier sites during the next 19 weeks with its 2012 “mobile showroom” as part of the company’s Chrysler Affiliate Rewards/Employee Advantage Road Tour. Chrysler said the tour plans to stop at 95 locations and will continue through October.
The automaker said this year’s tour will feature 16 Chrysler, Jeep, Dodge, Ram Truck, SRT, and FIAT brand vehicles, and is designed for the employees who work for companies affiliated with the Chrysler Group. Select companies include Case New Holland; Republic Steel; Federal Mogul Corp.; and Blue Cross Blue Shield of Michigan in Detroit. In the photo above, the road tour visited Robert Bosch Corp.
The tour allows employees of these companies to test-drive a number of Chrysler-brand vehicles, including the Dodge Dart, Chrysler 300, Fiat 500, Jeep Grand Cherokee, and Ram 1500 Crew Cab.
“This extensive, cross-country tour offers great opportunities to test drive our all-new Dodge Dart and models from all of our brands,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “We are bringing the showroom to you at your place of employment. Enjoy lunch, talk to our product and brand specialists, and most importantly, drive the models that make up our strongest product lineup ever.”
The tour will feature “build-your-own-vehicle” kiosks, brand immersion centers, presentations covering Chrysler’s Uconnect infotainment system, event giveaways, and a daily grand prize. The tour will also feature a number of vehicles with mobility solutions.
The automaker said that nearly 22,500 people participated in the road tour in 2011, and that 1,115 of them took a test drive.