ITASCA, IL – Emkay, Inc. announced the launch of its newly enhanced fuel-based alerts and Web site reporting. The Fuel Critical Alert function has been expanded with new parameters to enable customers to further review the detail within their fuel card program. The new features will enable Emkay customers to personally configure multiple customized settings that trigger a fuel critical alert or a.k.a. "pushed alert".

"With the numerous potential benchmark points that could affect fuel issues, the Emkay system will enable each user to set what level the trigger points alert them based on their individual fleet make-up and targets," said Andrew Griffith, vice president IT. "Some of today's hot buttons for reviewing fuel fraud or exception reporting are tank capacity, amount of individual fuel purchases and multiple fill-ups per day."

These new features are available standard for all Emkay customers on their universal fuel program accepted at over 90 brands and 200,000 fueling locations nationwide. For more information, e-mail: