ALISO VIEJO, CA --- Networks In Motion (NIM), a wireless navigation and location-based services company, announced it is partnering with INRIX, a provider of traffic information, to enhance NIM's AtlasBook Navigator application for mobile devices.
NIM said it will use Total Fusion Traffic data from INRIX so that AtlasBook users have the most accurate ETAs, optimal route recommendations and timely traffic alerts.
AtlasBook Navigator is a white-label navigation software platform available to wireless carriers for GPS-enabled mobile phones featuring local search and other applications. With maps, local directories and turn-by-turn directions with voice guidance, AtlasBook Navigator transforms the mobile phone into a personalized travel guide.
"Traffic is one of the most requested features from our mobile navigation customers," said Doug Antone, president and CEO of Networks In Motion. "We're excited to now offer INRIX's unique, routing-optimized traffic service to our carriers and partners, which will further improve the customer's experience, enhancing AtlasBook with INRIX's broad market coverage, high quality and collaborative approach."
The combination of INRIX Total Fusion Traffic with AtlasBook's turn-by-turn routing application provides speed information on 800,000 miles of roadways, including busy city streets and arterials, in addition to freeways and highways across the U.S.
INRIX's Total Fusion Traffic produces accurate traffic data by combining real-time information from the largest GPS probe network in the world -- featuring nearly a million GPS-enabled taxis, service vehicles, airport shuttle services and other commercial vehicles as well as consumer cellular GPS-based devices -- with traditional road sensor information.
NIM said it has the largest mobile phone navigation subscriber base in North America, surpassing 3 million paid users. Navigation applications powered by Networks In Motion are currently available through major wireless carriers in North America to customers who purchase a GPS-enabled mobile phone and subscribe to the navigation application, which is commonly branded by the carrier.