Employee events took place in Dearborn, MI and at the Wayne Assembly Plant in Wayne, MI, Sept. 27 to mark the campaign launching the 2003 Ford Focus. According to the company, the goal is to get more people behind the wheel and onto the road in a Focus. Ford also says it is the dynamics making Focus the best-driving car in its class that will be the key to the new marketing campaign. The Focus continues to win praise and awards from writers and magazines. It has been rated among the 10 best by Car and Driver Magazine for three years in a row. It has been an Automobile Magazine all-star for two years. It is listed as a best buy by Kiplinger's. For the company and for dealers, Focus plays a key role in the product portfolio. The best-driving car in its class now comes with the added confidence afforded by a no-charge 100,000-mile or five-year powertrain extended service plan. With the vehicle improvements and the new ad campaign, Ford says the focus is on the Focus.

Originally posted on Fleet Financials