SAN FRANCISCO, a NAVTEQ company and a provider of traffic solutions to consumers and businesses, has launched TrafficOne Mobile, which is designed to meet the needs of wireless carriers, mobile content providers, and application developers. An extension of’s TrafficOne online Web site offerings, TrafficOne Mobile consists of easy-to-integrate, packaged solutions to deliver high-quality, personalized real-time traffic information across popular mobile platforms:

  • Java: A downloadable J2ME or BREW application provides a graphical interface and 3D multimedia traffic reports.

  • Mobile Messaging: Short Messaging Services (SMS) and Multimedia Messaging Service (MMS) alerting capabilities allow for push or pull delivery.

  • Mobile Web: A Wireless Application Protocol (WAP) site provides real-time traffic via any wireless browser.

  • Voice: An Interactive Voice Recognition (IVR) hotline provides cell phone users with automated toll-free and hands-free access to traffic information.

    TrafficOne Mobile solutions are available as a suite or as individual modules and are offered with flexible branding and revenue model options. By adding TrafficOne Mobile to TrafficOne, customers are able to offer their users on-the-go access to personalized traffic information. is powered by the NAVTEQ Traffic advanced data collection and processing infrastructure. Diverse data sources include probe, proprietary sensors, government sensors, as well as event and incident data gathered through local operations centers across the country.

    TrafficOne Mobile will be demonstrated in NAVTEQ’s CTIA booth #615 on Oct. 23–25, 2007, at the Moscone Center South Hall in San Francisco, Calif.