A recent bus crash in Arkansas prompted producers at GMA to focus on DriveCam´s Driving Feedback System. In the segment, Bill Schoolman of Classic Transportation, a motorcoach fleet, explained to ABC News consumer correspondent Greg Hunter how DriveCam helped him lower insurance costs by more than 50 percent in one year. DriveCam´s president and CEO, Bruce Moeller, was also interviewed by correspondent Hunter. Moeller is an expert on using technology to encourage desired employee behavior and improve profitability for businesses. “Most accidents are not caused by unsafe cars or dangerous roads, but by drivers making mistakes. In fact, 95 percent of all accidents are as a result of risky driving behavior,” said Moeller. “DriveCam takes the risk out of driving by focusing on the driver´s behavior.”