DaimlerChrysler has developed a focused campaign on educating fleets on the attributes of the Dodge Magnum's product safety, functional utility, value and styling. A targeted direct mail piece will be sent to all Fleet Managers encouraging them to learn more about the vehicle by directing them to a special fleet website that will go through a learning process on the vehicle's attributes. At the conclusion applicants are eligible for a free gift. To learn more about the Dodge Magnum's great attributes go to: http://magnum.fleet.chrysler.com.