Southern Auto Auction’s Dealer Appreciation promotion begins November 19, and will run through December 17, with a second-chance drawing on December 31. The promotion continues a tradition at Southern Auto Auction, when the staff takes the opportunity thank its dealers in the form of giveaways, drawings and awards.

This year Southern Auto Auction opened four additional lanes, accommodating more cars for Southern’s buyers, and better numbers for the auction’s sellers, all with a paperless block procedure.

With the opening of lanes 15, 16, 17, and 18 came the debut of the Red Line Café, a new addition to the auction facility. The same food that Southern Auto Auction is known for is served in the new café, designed with a racing décor.

Prizes and gifts will be awarded weekly throughout the Dealer Appreciation Promotion. Among the prizes are a 51-inch big screen TVs, two DVD/VCR combo TVs, two racing arm chairs, a snowmobile, snow blower, generator, and sound system. In addition, the fleet/lease/factory departments will be giving away a variety of gifts, including sports memorabilia, jackets, clocks, bikes, remote-controlled cars, gift cards, floats, and trips.