Related: Women in Fleet: Erica Fine of Derive
Women in Fleet: Rosemary Times of Celgene
With over a decade in fleet, Times has a passion for process improvements, relationships, and mentoring others.

Rosemary Times, vendor credentialing and U.S. fleet manager for Celgene
The Women in Fleet profile series introduces fleet managers to some of the most influential women in fleet. Every month, we get to know another positive force in the fleet industry.
This month, we spoke with Rosemary Times, vendor credentialing and U.S. fleet manager for Celgene.
Getting into Fleet
Times started her career in fleet in 2008. Before joining the fleet industry, she was a manager at AT&T Communications for 21 years, serving 15 years in billing and heavily involved in the design of the 1-800 implementation services.
In 2008, after what was supposed to be a two-week temp job with the company, Times was hired by inVentiv Health (now part of Syneos Health) as a dedicated fleet analyst. There, her fleet career began.
“Like most, I landed in the industry by chance, but it was here that I developed my passion for fleet,” Times said.
In 2013, Times joined Celgene, a global biopharmaceutical company, as a contractor and was hired on fully in 2014.
“I spend my time reviewing the fleet program, recommending strategies for updates to policies and procedures, and identifying cost management and driver productivity opportunity areas,” she explained.
During her time at Celgene, the fleet program evolved, and she was awarded by fleet management company, Wheels Inc., for “Fleet Administrative Ease and Risk Mitigation Improvements.”
Times partnered with fleet leasing companies and automotive manufacturers to help improve vehicles utilized by fleet services and field sales associates.
“I also initiated driver safety programs that have steadily reduced the percentage of accidents despite fleet’s growth over the past five years,” she explained.
Times recently became a member of the Women in Fleet Management (WIFM) mentorship program. She is branded for advising others on new perspectives and opportunities to build processes and put them in place to assist colleagues in the industry. She is an active participant in the AFLA Membership Task Force and NAFA New Jersey chapter meetings.
Advice from Times? “I like the word together. Together is what we need when we hit those difficult patches in life. When life begins to make you cry, it should never be done alone!” Times said.“No relationship is perfect, but when you put together two very strong-willed people with vast differences in approaches, it is not about perfection but about choosing to be a match — or a team.”
Get to Know Me
Experience is only part of our story and what someone likes to read, watch, and listen to can help paint a fuller picture of their personality. Here are some of Times’ favorites:
Book: “Every single book that was written by Sidney Sheldon,” she said.
Movie: “The Great Gatsby from 1974,” Times said.
Song: “There’s nothing like listening to the silky soul voice of Michael Franks, George Benson, hearing David Sanborn blow his saxophone, or listening to the late great Al Jarreau’s We Got By,” she said.
You May Not Know: “I have a passion for home decorating, event planning, spending time with my grandchildren, and taking long nature walks,” Times concluded.
More Operations

90% Use Telematics. Are Fleets Getting Safer? | AF News Recap
This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.
Read More →
What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
