Automotive Fleet
MenuMENU
SearchSEARCH

Driving Dynamics Introduces Certification Program

Driving Dynamics Inc. has introduced its CoachInsight Advantage certification course for fleet drivers, which serves as a precursor to its DriverAdvantage behind-the-wheel training.

April 25, 2019
Driving Dynamics Introduces Certification Program

CoachInsight is a four-day employer-onsite program that prepares company fleet safety professionals to conduct Driving Dynamics' DriveInsight Advantage driver safety course.

Photo courtesy of Driving Dynamics.

2 min to read


Driving Dynamics Inc. has introduced its CoachInsight Advantage certification course for fleet drivers, which serves as a precursor to its DriverAdvantage behind-the-wheel training, the Newark, Del.-based fleet safety provider announced.

CoachInsight is a four-day employer-onsite program that prepares company fleet safety professionals to conduct Driving Dynamics' DriveInsight Advantage driver safety course. Coach candidates participate in a combination of classroom lectures, role-play scenarios and driving exercises.

Ad Loading...

Upon successful completion, certified coaches will be able to:

  • Motivate drivers to become highly engaged in the improvement of their safety behind the wheel

  • Analyze, interpret and incorporate the results of the CoachInsight driving skills and behavioral assessments to conduct personalized driver improvement coaching sessions

  • Instruct drivers on how to properly perform the skills-based, One Second Advantage advanced performance safe driving techniques

  • Implement the proprietary, CoachInsight coaching method to help drivers evaluate and reflect on the results of their online assessment responses

  • Guide drivers to determine which skills and behavioral deficiencies are most important for them to address and improve

  • Assist drivers in producing their own personal safety action plans designed to reduce risk and reinforce positive driving habits

  • Conduct a comprehensive development drive that enhances self-awareness, builds confidence and encourages a long-term desire to minimize risk while driving

  • Complete a final observation summary report for each driver coached

Graduates will receive a certificate of completion, a starter pack of driver coaching materials, a unique identification number and support access to Driving Dynamics coaching pros. To keep credentials in good standing, graduates are required to coach a minimum of 10 individuals in their organizations per year and complete a recertification course every two years.

"This course includes validated driver assessments, our proprietary coaching methodology, an e-learning supplement and our exclusive One Second Advantage safe driving philosophy," said Ben Langley, director of training development and innovation and the company's master coach. "Coach-graduates will be equipped with all of the tools needed to guide fleet drivers in discovering and addressing how their behaviors and skills influence their driving capabilities thereby affecting a positive reduction in road incidents across the fleet."

Driving Dynamics is showcasing its CoachInsight Advantage program at booth #157 during the 2019 iP Utility Safety Conference and Expo from April 30 through May 2 in Denton, Texas and at booth #2611 at the American Society of Safety Professionals (ASSP) Safety 2019 from June 9 to 12 in New Orleans.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →