Driving Dynamics Introduces Certification Program
Driving Dynamics Inc. has introduced its CoachInsight Advantage certification course for fleet drivers, which serves as a precursor to its DriverAdvantage behind-the-wheel training.

CoachInsight is a four-day employer-onsite program that prepares company fleet safety professionals to conduct Driving Dynamics' DriveInsight Advantage driver safety course.
Photo courtesy of Driving Dynamics.
Driving Dynamics Inc. has introduced its CoachInsight Advantage certification course for fleet drivers, which serves as a precursor to its DriverAdvantage behind-the-wheel training, the Newark, Del.-based fleet safety provider announced.
CoachInsight is a four-day employer-onsite program that prepares company fleet safety professionals to conduct Driving Dynamics' DriveInsight Advantage driver safety course. Coach candidates participate in a combination of classroom lectures, role-play scenarios and driving exercises.
Upon successful completion, certified coaches will be able to:
Motivate drivers to become highly engaged in the improvement of their safety behind the wheel
Analyze, interpret and incorporate the results of the CoachInsight driving skills and behavioral assessments to conduct personalized driver improvement coaching sessions
Instruct drivers on how to properly perform the skills-based, One Second Advantage advanced performance safe driving techniques
Implement the proprietary, CoachInsight coaching method to help drivers evaluate and reflect on the results of their online assessment responses
Guide drivers to determine which skills and behavioral deficiencies are most important for them to address and improve
Assist drivers in producing their own personal safety action plans designed to reduce risk and reinforce positive driving habits
Conduct a comprehensive development drive that enhances self-awareness, builds confidence and encourages a long-term desire to minimize risk while driving
Complete a final observation summary report for each driver coached
Graduates will receive a certificate of completion, a starter pack of driver coaching materials, a unique identification number and support access to Driving Dynamics coaching pros. To keep credentials in good standing, graduates are required to coach a minimum of 10 individuals in their organizations per year and complete a recertification course every two years.
"This course includes validated driver assessments, our proprietary coaching methodology, an e-learning supplement and our exclusive One Second Advantage safe driving philosophy," said Ben Langley, director of training development and innovation and the company's master coach. "Coach-graduates will be equipped with all of the tools needed to guide fleet drivers in discovering and addressing how their behaviors and skills influence their driving capabilities thereby affecting a positive reduction in road incidents across the fleet."
Driving Dynamics is showcasing its CoachInsight Advantage program at booth #157 during the 2019 iP Utility Safety Conference and Expo from April 30 through May 2 in Denton, Texas and at booth #2611 at the American Society of Safety Professionals (ASSP) Safety 2019 from June 9 to 12 in New Orleans.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
