Related: Advanced Safety Tech Could Reduce Fatalities by 29%
Traffic Fatalities Now Eighth Global Death Cause
Road traffic deaths continue to rise globally, climbing to 1.35 million in 2016 and are now the leading cause of death eighth leading cause of death for people of all ages.

About 1.35 million people died in traffic accidents in 2016 around the globe.
Graphic courtesy of WHO.
Road traffic deaths continue to rise globally climbing to 1.35 million in 2016 and are now the eighth leading cause of death for people of all ages and the leading cause among children and young people ages 5-29, according to a new report by the World Health Organization (WGO).
On the upside, the report notes that legislative measures around issues like drinking and driving, speeding, and seat belt use have contributed to reductions in roadway fatalities in some 48 middle- and high-income countries.
However, not a single low-income country has experienced a reduction in lost lives—largely due to a lack of legislative safety measures.
The risk of road traffic fatalities changes depending on geographic location. For example, people in low-income countries face a three-time higher risk than those in high-income countries.
While the global rate of road traffic death is 18.2 per 100,000 population, there is significant variation across the world's regions. Africa has the highest fatality rate with 26.6 deaths per 100,000 people, followed by Southeast Asia with 20.7 lost lives.
Eastern Mediterranean and Western Pacific regions have rates comparable to the global rate, with 18 and 16.9 deaths per 100,000 people, respectively. The lowest fatality rates are in the Americas (15.6) and Europe (9.3).
The report emphasizes that in three of six regions — Americas, Europe and Western Pacific — fatality rates have steadily decreased since 2013.
According to the report, 54% of all road traffic fatalities are among vulnerable road users, that is, pedestrians, cyclists, and motorcyclists.
Globally, pedestrians and cyclists comprise 26% of all deaths, and another 28% are those using motorized two- and three-wheelers.
Car occupants make up the largest single group of deaths (29%) and the remaining 17% of fatalities are unidentified road users.
The report also evaluates which countries have implemented legislation to meet best practices on five key risk factors. The findings include:
46 countries representing 3 billion people have laws setting speed limits that align with best practice;
45 countries presently have drink-driving laws that support best practice;
49 countries currently have laws on motorcycle helmet use that align with best practice;
105 countries representing 5.3 billion people currently have laws on seat-belt use that align with best practice;
33 countries currently have laws on the use of child restraint systems that support best practice.
More Safety

How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
