Related: Advanced Safety Tech Could Reduce Fatalities by 29%
Traffic Fatalities Now Eighth Global Death Cause
Road traffic deaths continue to rise globally, climbing to 1.35 million in 2016 and are now the leading cause of death eighth leading cause of death for people of all ages.

About 1.35 million people died in traffic accidents in 2016 around the globe.
Graphic courtesy of WHO.
Road traffic deaths continue to rise globally climbing to 1.35 million in 2016 and are now the eighth leading cause of death for people of all ages and the leading cause among children and young people ages 5-29, according to a new report by the World Health Organization (WGO).
On the upside, the report notes that legislative measures around issues like drinking and driving, speeding, and seat belt use have contributed to reductions in roadway fatalities in some 48 middle- and high-income countries.
However, not a single low-income country has experienced a reduction in lost lives—largely due to a lack of legislative safety measures.
The risk of road traffic fatalities changes depending on geographic location. For example, people in low-income countries face a three-time higher risk than those in high-income countries.
While the global rate of road traffic death is 18.2 per 100,000 population, there is significant variation across the world's regions. Africa has the highest fatality rate with 26.6 deaths per 100,000 people, followed by Southeast Asia with 20.7 lost lives.
Eastern Mediterranean and Western Pacific regions have rates comparable to the global rate, with 18 and 16.9 deaths per 100,000 people, respectively. The lowest fatality rates are in the Americas (15.6) and Europe (9.3).
The report emphasizes that in three of six regions — Americas, Europe and Western Pacific — fatality rates have steadily decreased since 2013.
According to the report, 54% of all road traffic fatalities are among vulnerable road users, that is, pedestrians, cyclists, and motorcyclists.
Globally, pedestrians and cyclists comprise 26% of all deaths, and another 28% are those using motorized two- and three-wheelers.
Car occupants make up the largest single group of deaths (29%) and the remaining 17% of fatalities are unidentified road users.
The report also evaluates which countries have implemented legislation to meet best practices on five key risk factors. The findings include:
46 countries representing 3 billion people have laws setting speed limits that align with best practice;
45 countries presently have drink-driving laws that support best practice;
49 countries currently have laws on motorcycle helmet use that align with best practice;
105 countries representing 5.3 billion people currently have laws on seat-belt use that align with best practice;
33 countries currently have laws on the use of child restraint systems that support best practice.
More Safety
How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
