Related: Will We Become too Reliant on Driver-Assisting Tech?
Advanced Safety Tech Could Reduce Fatalities by 29%
Approximately 40% of crashes, 37% of injuries and 29% of fatalities involving passenger vehicles could be avoided by equipping all cars, pickup trucks, vans, minivans, and sport utility vehicles with advanced driver assistance systems (ADAS), according to a recent analysis from the AAA Foundation.

Advanced safety technology such as automatic emergency braking could reduce road deaths by 29%, according to AAA.
Screenshot via MyCarDoesWhat/YouTube.
Approximately 40% of crashes, 37% of injuries and 29% of fatalities involving passenger vehicles could be avoided by equipping all cars, pickup trucks, vans, minivans, and sport utility vehicles with advanced driver assistance systems, according to a recent analysis from the AAA Foundation.
For example, the research found that there were an estimated 1.99 million crashes, 884,000 injuries and 4,738 deaths that could have been potentially prevented by forward collision warning or automatic emergency braking systems in 2016 alone.
The report, from the AAA Foundation, examines the potential for these technologies to mitigate the severity of crashes. Specifically, in addition to a forward collision warning and automatic braking, the report examines lane departure warning, lane keeping assistance, and blind spot monitoring systems. Adaptive cruise control and parking assistance system are not included in the review.
Consider land departure warnings and lane keeping systems. The research shows that in 2016, an estimated 519,000 crashes, 187,000 injuries, and 4,654 deaths could potentially have been prevented or mitigated by the use of this technology.
The research also evaluated crashes in which the driver was attempting to change lanes, merge, pass another vehicle, or turn across multiple lanes of traffic and struck or was struck by another vehicle that was traveling in the same direction in an adjacent lane, with the impact occurring on the side or rear of the vehicle that was changing lanes.
In 2016, there were an estimated 349,000 such crashes resulting in 100,000 injuries, and 348 deaths in 2016. But the authors note that had blind-spot monitoring been fully utilized a good number — specifically, 318,000 crashes, 89,000 injuries, and 274 deaths — could potentially have been prevented.
Overall, the results of the report suggest that if all passenger vehicles in the U.S. were equipped with the technologies examined — and that the technologies prevented all of the crashes that they were theoretically capable of preventing — they could plausibly have prevented slightly less than one-third of all deaths that occurred in crashes involving passenger vehicles.
More Safety
From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
