IARA Member Spotlight: Jeff Bescher
Earlier this year, Jeff Bescher, president and founder of Strategic Remarketing Solutions, LLC, rejoined the International Automotive Remarketers Alliance (IARA) after a job change resulted in a brief stint of his leaving the Alliance.

Earlier this year, Jeff Bescher, president and founder of Strategic Remarketing Solutions, LLC, rejoined the International Automotive Remarketers Alliance (IARA) after a job change resulted in a brief stint of his leaving the Alliance.
From 2007 until early 2014, Bescher, who had been with ADESA for approximately 20 years during his first tenure with the Alliance, was a member of the IARA. He initially joined after Warren Byrd, executive VP of corporate development and real estate for KAR Auction Services, had asked Bescher to fill his role as the ADESA representative on the IARA board of directors. From 2010 until 2014 he acted as the Alliance’s treasurer.
After leaving ADESA and the IARA, Bescher created Strategic Remarketing Solutions. After a few years working on this new venture, his continued interest in the Alliance resulted in his rejoining the organization. Bescher spoke with IARA Executive Director Tony Long about rejoining the organization.
“Strategic Remarketing is a third party remarketing company, we provide recovery and remarketing services,” he said. “I’ve known most of the people that are still on the board with IARA for years. I’m good friends with Tim Meta, who is the current IARA president, and my company happens to be aligned operationally with Element Fleet, which is directed by Paul Seger, and he is now the vice president for the IARA. He had talked to me about joining, and I said I thought it would be a good time to come back.”
He added that he appreciates the Alliance, because it provides smaller companies with an outlet to voice their opinions in the industry and the spirit of collaboration among the members is real.
“It’s nice for smaller organizations to have their voice heard, and I think the IARA provides a platform for that to happen,” he said. “But, the IARA has also been successful in getting many of the bigger players to be a part of the organization in an effort to move the entire industry forward. I think it’s a really impressive group of people who are collaborating to make the industry better.”
Bescher said that he would be open to reprising the treasurer role with the Alliance if the opportunity arose, but said he was open to taking on different roles as well.
Originally posted on Vehicle Remarketing
More Global Fleet

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →
Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada
Enterprise Mobility connects with mobility solutions around the globe
Read More →Automotive Fleet's Guide to Fleet Electrification
Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!
Read More →
Sumitomo Rubber Industries to Acquire Viaduct
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Read More →
AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
Read More →
Closing Soon! Nominate a 2025 Global Fleet Team of the Year
Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.
Read More →
Seven Strategies to Reduce Preventable Accidents
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Read More →
2024 Global Fleet Conference in Photos
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
Read More →
