The 2015-MY General Motors fleet preview took place May 12-16 in Orlando, and had more than 700 fleet managers in attendance in addition to upfitters, dealers, and partners such as Telogis, Leggett & Platt, Knapheide, Adrian Steel, and Dejana Truck Equipment.
Attendees had the opportunity to participate in a ride and drive, which featured more than 150 vehicles. In addition, the automaker added new learning labs to the brand experience. The labs were hosted by product experts and focused on the Chevrolet City Express, SUVs and crossovers, and the three-truck strategy.
"The learning labs provided our customers a unique hands-on opportunity to learn more about our vehicles and services, assess them for their businesses specific needs and talk directly to our subject-matter experts," said Ed Peper, U.S. vice president, Fleet & Commercial Sales for GM.
This year's event, themed "We've Got You Covered," included a general session where GM leadership shared news about future products and services. "Providing our customers with great products and service is our top priority, so we chose the 'We've Got You Covered' theme to reiterate our promise to our customers," Peper said.