Automotive Fleet
MenuMENU
SearchSEARCH

GM, Other Automakers Invest in Self-Driving Startup

General Motors and Japan's Softbank have joined a group of other investors who have invested $159 million in Nauto, a Silicon Valley telematics company with technology designed to reduce distracted driving in commercial fleets.

by Staff
July 19, 2017
GM, Other Automakers Invest in Self-Driving Startup

Screenshot via Nauto.

2 min to read


Screenshot via Nauto.

General Motors and Japan's Softbank have joined a group of other investors who have invested $159 million in Nauto, a Silicon Valley telematics company with technology designed to reduce distracted driving in commercial fleets.

BMW, Toyota, VC firm Greylock Partners, and insurance provider Allianz Group participated in the Series B financing round, Palo Alto-based Nauto has announced. Other VC investors included Playground Global, also in Palo Alto, and Draper Nexus, which is jointly based out of Tokyo and Silicon Valley.

Ad Loading...

"SoftBank and Greylock, along with our key strategic partners, are turbo-charging Nauto’s ability to make roads safer today and to create an onramp to autonomy for the near future," said Nauto founder and CEO Stefan Heck. "At a time when traffic fatalities are climbing and distracted driving causes more than half of all crashes, we're tackling that problem by putting Nauto’s safety features into more commercial fleet vehicles — from trucks and vans to buses and passenger cars — to warn drivers and coach them on how to stay focused."

Nauto will use the funds to fuel growth and the deployment of its safety and networking system into more vehicles. The company uses a GPS-connected camera that's mounted near the rearview mirror that detects head movements and phone usage by drivers. The funds will also support the expansion of Nauto's data platform in autonomous vehicle research and development with multiple automakers.

Nauto is planning to equip more vehicles with its units so it can accumulate miles that will help it expand its network and gain a greater understanding of driving behavior to improve safety in fleets.

"In the future, driving will be a networked activity with tighter feedback loops and a much greater ability to aggregate, analyze, and redistribute knowledge," said Reid Hoffman, a Greylock partner, Nauto board member, and LinkedIn founder. "By building a network of vehicles and drivers, Nauto is accelerating the transition from a human-driver dominant world to a safer, more efficient autonomous-driving era."

Hoffman called Heck "a smart, seasoned entrepreneur."

Ad Loading...

Hoffman and SoftBank's Shu Nyatta will take board seats at Nauto, joining existing members Heck, automotive industry veteran Karen C. Francis, and Playground Global's Bruce Leak.

The automakers made their investments through their venture units such as BMW iVentures, General Motors Ventures, and Toyota AI Ventures.

In August of 2016, Nauto closed a $12 million round of Series A financing that included an investment from Toyota.

More Operations

Two employees pull opposite ends of a rope in a tug-of-war, illustrating workplace conflict and the leadership strategies fleet organizations use to improve communication and teamwork.
Operationsby Faith HowellJune 8, 2026

How to Manage Conflict for Your Fleet Operations

Conflict management is becoming a core leadership skill. Here are five strategies fleet leaders should know.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →