The Iran leg of Chery Arrizo 5 Global Media Test Drive recently been wrapped up. In addition to Iran, the test drive covered markets in Chile, China, Saudi Arabia, Brazil, the UAE, and Peru.
As China’s largest auto exporter, Chery took root in Iran early more than 10 years ago. After nearly 10 years of localized operation and management, Chery’s joint venture in Iran has become Iran’s largest foreign-funded automaker, and Chery’s cumulative car parc in Iran has been nearly 200,000 units. In the first five months of 2016, Chery sold 18,015 units in Iran, up 8.6 percent year on year, according to the automaker.
In January 2016, when Tongyao YIN, president & CEO of Chery, accompanied Chinese President Xi Jinping for a state visit to Iran, Chery signed an agreement with Iran on expanding the Iran Auto Industry Park, marking the first step of Chery’s “Globalization Strategy 2.0″ in 2016. Based on the existing plant with an annual output of 60,000 units, Chery Iran Industry Park will increase the annual output of the plant by 100,000 units and initiate the manufacturing of parts, to make the park more competitive. While building a regional manufacturing cluster, Chery will supply parts to other automakers in Iran. With the construction of the park, Chery’s competitiveness and market share in Iran will be further enhanced, according to the automaker.