Automotive Fleet
MenuMENU
SearchSEARCH

Nine Vehicles Achieve 'Zero Fatality' Status

A new report from the Insurance Institute for Highway Safety concludes that a driver’s chances of dying in a crash in a late-model vehicle have dropped by more than a third in three years.

by Staff
January 29, 2015
Nine Vehicles Achieve 'Zero Fatality' Status

The IIHS study notes that the 2011 Toyota Sequoia 4WD SUV is among the nine models recording a driver death rate of zero. Photo courtesy of Toyota.

1 min to read


The IIHS study notes that the 2011 Toyota Sequoia 4WD SUV is among the nine models recording a driver death rate of zero. Photo courtesy of Toyota.

Thanks to improved vehicle designs and safety technology, a driver’s chances of dying in a crash in a late-model vehicle have dropped by more than a third in three years, according to new research from the Insurance Institute for Highway Safety.

Ad Loading...

Among 2011 models, a record total of nine recorded driver death rates of zero, the IIHS report said. These models are the Audi A4 4WD, Honda Odyssey, Kia Sorento 2WD, Lexus RS 350 4WD, Mercedes-Benz GL-Class 4WD, Subaru Legacy 4WD, Toyota Highlander Hybrid 4WD, Toyota Sequoia 4WD and Volvo XC90 4WD.

Ad Loading...

“This is a huge improvement in just three years, even considering the economy’s influence,” said David Zuby, IIHS executive vice president and chief research officer. “We know from our vehicle ratings program that crash test performance has been getting steadily better. These latest death rates provide new confirmation that real-world outcomes are improving, too.”

At the other end of the spectrum, however, three cars had death rates exceeding 100 per million registered vehicle years, according to the report. Those cars are the Kia Rio (149), Nissan Versa (130) and Hyundai Accent (120). 

For more details about the IIHS research, click here.

More Safety

AN AF news recap thumbnail
Safety•by Faith Howell•October 16, 2026

What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap

Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.

Read More →
a man driving with a cell phone in his hand.
Safety•by Jeanny Abraham•October 14, 2026

Does Your Fleet's Culture Encourage Distracted Driving?

What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.

Read More →
Motorq Whitepaper Cover - Fleet Managers Ultimate Playbook
Sponsored•October 1, 2026

Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity

Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.

Read More →
Ad Loading...
An AF news recap thumbnail with a woman pointing at the title "From driver well-being to EV charging"
Safety•by Faith Howell•September 21, 2026

From Driver Well-Being to EV Charging | AF News Recap

Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.

Read More →
Nexar and nauto logos
Safety•by Staff•September 15, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
Two fleet employees talk beside work trucks beneath the words “Mental Health Is Fleet Safety,” highlighting the connection between employee mental health and fleet safety.
Safety•September 15, 2026

Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program

For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.

Read More →
Ad Loading...
hands covering toy car with digital widgets surrounding it
Safety•by Chris Brown•September 1, 2026

How Camera Data Can Strengthen a Fleet’s Insurance Renewal

Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.

Read More →
An image to reflect an article on how the safest fleets aren't the ones with the most tech.
Safety•August 11, 2026

The Safest Fleets Aren’t the Ones with the Most Technology

You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.

Read More →
Cover of the AgileFleet white paper "Hidden in Plain Sight: Fleet Compliance Risks" with the AgileFleet logo and a photo of fleet vehicles parked outside a government building.
Sponsored•August 7, 2026

Hidden in Plain Sight: Fleet Compliance Risks

Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness

Read More →
Ad Loading...
conference attendees watching a speaker
Safety•by Staff•August 6, 2026

NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis

The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.

Read More →