Dacia continues to develop in the Mediterranean basin with the establishment of operations in Israel. The first Dacia sales outlet in Israel was opened in Tel Aviv on January 7. In attendance was François Mariotte, sales & marketing director of Dacia, and Itzik Weitz, CEO of Carasso Motors.
Carasso Motors, the Renault group’s long-time partner in Israel, will be responsible for sales and aftersales service. In 2015, Dacia is expected to open two Dacia-branded sales outlets, as well as a number of sales corners in selected Renault dealerships across the country.
“Our partnership with the Renault group has been going strong for more than 65 years,” said Itzik Weitz, CEO of Carasso Motors. “The Renault brand is growing in Israel and now has a 4.2 percent market share. The launch of Dacia will enable us to offer a new line of cars which will be complementary to the current Renault range.”
As in every other country, Dacia vehicles are sold with a three-year/100,000km warranty.
Following on from the UK, Ireland, Denmark, Norway, Cyprus and Malta in 2013, Israel will be the Dacia brand’s 44th national market.