The president of Driving Dynamics will give a presentation about how to implement a strategic fleet safety plan at the 2014 Fleet Safety Conference in Schaumberg, Ill.

Arthur Liggio will present "Moving Beyond the Checklist to a Strategic 'Blueprint for Safety'" at the Renaissance Schaumburg Convention Center Hotel on Tuesday, July 22, at 3:10 p.m.

The session will focus on creating a shift in thinking from approaching safety policy implementation as an administrative task to utilizing marketing tactics and strategies to build a viable safety culture that gains employee buy-in and engagement by leveraging ongoing, entertaining and thought-provoking communications and activities.

The Fleet Safety Conference, designed specifically for fleet, risk, safety, sales, human resources and EHS professionals, offers education on improving the safety of all vehicles and light to heavy duty truck fleets.

For more information about the Fleet Safety Conference, please visit the event's website here.