MiX Telematics, a global provider of fleet management, driver safety and vehicle tracking solutions, announced the opening of an office in Sao Paulo, Brazil. The establishment of the new subsidiary signifies the company's intent to increase its market penetration and grow its market share in Brazil and the greater Latin America region.
"While we already have successful channel partner representation and customers in the region, we acknowledge the importance of having feet on the ground to service the specific requirements of the local market," said Charles Tasker, head of Fleet Solutions at MiX Telematics. "By working from within the same dynamic environments in which our partners and customers are functioning, we will be able to respond to the market's unique demands more effectively."
MiX Telematics welcomes new regional Managing Director, Luiz Munhoz, who joins the company after leading Continental Automotive in Brazil for 15 years. He adds significant expertise in the automotive industry to the MiX Telematics leadership team.
"Considering the experience of MiX Telematics in similar emerging markets - such as in South Africa - as well as the fact that Brazil has the fourth-largest vehicle market in the world, our focus is on extending solutions to customers in the transport and logistics industry," said Munhoz. "In Brazil, road transport accounts for more than 70 percent of the entire transported load volumes, so there are literally thousands of customers in need of reliable tools that will help them run more efficient and more secure operations. To reach them, we'll grow our channel partner network significantly."