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What’s Next for Fleets? Geotab’s Leaders Discuss AI, Sustainability & Fleet Innovation

What’s the present and future of connected vehicle technology? Geotab’s Mike Branch, Sabina Martin, and Neil Cawse, founder & CEO, have answers.

Chris Brown
Chris BrownAssociate Publisher
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March 13, 2025
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In this exclusive interview, Automotive Fleet spoke with Geotab leaders Mike Branch, VP of data & analytics, Sabina Martin, VP of product management, and Neil Cawse, founder and CEO, at the Geotab Connect 2025 conference. 


Is AI still the “elephant in the room?” How has it evolved and expanded? Have fleets’ electrification or sustainability goals changed at all? What hot new connected vehicle features are driving the biggest ROI? 


The Geotab executives discuss these questions and conclude with the biggest challenges for fleets in the year ahead. 


This episode is sponsored by U.S. Bank.

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⏱ Topics include: 


  • Chris asks if AI is still the “elephant in the room” after being the hottest trend in 2024. 

  • The group weighs in on fleets’ biggest challenges in the year ahead. 

  • Chris asks if they’ve seen fleets’ electrification/sustainability goals have changed in the last year. 

  • The group shares the new system functionalities coming online and the new and unexpected use cases driving fleet safety and efficiencies.

  • Chris asks what the biggest shift we’ll be talking about in five years. 

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