Mark Hogland, president of Moventum Fleet Management, discussed the company’s transition from Union Leasing to Moventum and how the rebrand reflects the evolving role of fleet management companies within the industry. According to Hogland, the new brand better represents the organization’s expanded capabilities and its increasingly strategic role in helping fleets improve business performance through lifecycle management, and total cost of ownership (TCO).
Hogland explained that while the company’s name is changing, its foundation remains rooted in long-term relationships, personalized service, and fleet expertise developed over decades in the industry. He noted that Moventum recently became an employee-owned organization through an ESOP structure, creating additional focus on long-term growth, investment, and service. The company also plans to continue expanding its capabilities across vehicle acquisition, upfitting, maintenance management, and remarketing support.
During the conversation, Hogland emphasized that modern fleet management is no longer purely transactional and increasingly centers on helping organizations improve operational and financial performance. He said the Moventum brand is intended to reflect forward motion, progress, and momentum while positioning the company for future growth and continued investment in fleet tech and partnerships.