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Matt Dyer Says Fleet Is Now a Revenue Driver — What Does That Mean for 2026?

As costs and complexity escalate, Merchants Fleet’s CEO outlines how fleets must rethink uptime and TCO to drive business performance.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
April 29, 2026

In this edition of the State of the Fleet Industry video series, Chris Brown speaks with Merchants Fleet CEO Matt Dyer about what it really means for fleet to operate beyond a cost center and as a revenue driver in 2026. 


With higher costs, longer repair cycles, and more variables to manage, fleets are under pressure to make faster, smarter decisions that directly impact business performance. Dyer points to uptime, total cost of ownership (TCO), and data utilization as the key levers fleets must actively manage to stay competitive. 


He also emphasizes that success today demands tighter policies, stronger partnerships, and a willingness to adapt — from rethinking maintenance approvals to exploring alternative OEM strategies and maximizing vehicle utilization. 


Topics Discussed: 


  • Improving uptime through faster service and approval processes  

  • Managing TCO amid rising cap costs, interest rates, and maintenance expenses  

  • Reducing delays through better order-to-delivery and upfit strategies  

  • Using connected vehicle data to improve decision-making  

  • Maximizing utilization to get more productivity from existing assets  

  • The growing need for flexibility, partnerships, and broader fleet strategies 


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