In the Switch to EVs, Many Are Leaving Big Money on the Table

Commercial fleet operators today are confronting one of the most critical challenges they have faced in decades. In the past few years, legislators have passed laws forcing them to electrify their fleets. Using the "carrot and stick" approach, much of the legislation surrounding electric vehicles includes both stringent requirements and generous incentives.

Often, fleet managers are so frightened by the requirements that they miss out on the incentives. In this new era of imposed electrification, being unaware of the incentives that can soften the financial blow the switch entails is often a million-dollar mistake.  

Grants and Incentives

Here is a very telling real-life example: At a recent conference, one fleet manager was shocked to learn that their fleet management company could have received $7,500 for each of the nearly 100 electric passenger vehicles they had leased. Quickly running the math, she exclaimed her company was out of pocket to the tune of over $600,000.

While $600,000 in “free money” is a big number, it only represents the federal electric vehicle purchase incentive. The discussion that ensued revealed that the “pyramid” of available incentives could have been extended to include not just additional incentives from utilities, counties, and cities for those passenger vehicles, but far more sizable amounts for larger vehicles.

Beyond that, more available incentive money could have provided thousands of additional dollars to cover the costs of buying and installing the charging equipment required to service the new EV fleet. 

Rookie Mistakes

While failing to take advantage of a million dollars in incentive money might appear to be an egregious “rookie mistake,” the simple fact is it is happening every day. Why? In managing the transition from a conventionally fueled fleet to an EV fleet virtually everyone is a rookie.  

There are over 800 electric vehicle-related incentives, and they are offered not just by the federal government but also by states, counties, cities, and governmental agencies such as air quality management districts. In addition, both public and private utilities offer incentives, grants, and rebates designed to promote the switch from internal combustion engine (ICE) vehicles to electrics. But navigating these free-flowing rivers and finding these incentives is a byzantine operation.

Given the almost stupefyingly difficult task of identifying opportunities, it is not surprising that fleet managers are leaving money on the table, often without even knowing it is happening. 

To illustrate, let’s look at the various incentives available for electric vehicles across federal, state, and local levels. On the most basic level are the federal purchase incentives, a $7,500 tax credit available to individual consumers who purchase qualifying EVs. In the past 18 months, this fairly simple-to-grasp credit has become significantly more complicated. It now includes specific criteria such as income thresholds, assembly location, and mineral sourcing requirements for batteries.

Some EVs don’t qualify, and some consumers don’t qualify. On the commercial side, companies purchasing EVs can receive a $7,500 tax credit without any of the consumer-specific qualifying criteria. For larger vehicles over 14,000 pounds, the credit can go up to $40,000. 

Regionally, many air quality management districts such as the Bay Area Air Quality Management District’s Carl Moyer Program for School Buses provide substantial incentives, such as over $500,000 per bus for school buses or $120,000 for each new class 8 Freightliner eCascadia tractor. With many of these incentives, potential beneficiaries need to track funding availability because these incentives often operate on a limited, first-come-first-served basis.

Your company might qualify, but if the incentive is oversubscribed you might receive a fraction of what you expected, or you may be completely out of luck.  

Beyond Vehicles

Beyond vehicle-purchase incentives, grants and credits can also help finance ancillaries that often can equal or exceed the cost of the vehicle.

For example, incentives exist for charging equipment, including federal tax credits for consumers and grants from utilities towards the purchase and installation of Level 2 and DC fast chargers. The funds available typically range from a couple of hundred dollars to several thousand dollars. There's also a focus on federal investment in communities designated as disadvantaged or “Justice40 communities," aiming to direct more incentives towards these areas.  

The challenge of monitoring these incentives is often beyond a fleet manager's ability to track them, much less to jump the procedural hoops to capitalize on them. Those responsible for managing fleets — and OEM vehicle and charger sales teams – simply don't have time to search for and read through pages of FAQs, terms, and conditions. 

The good news is that utilities, OEMs, and fleet management companies are starting to offer tools that quickly and painlessly identify a list of incentives applicable to a specific electrification project. A few of these such as GM / BrightDrop’s TCO tool even calculate the likely incentive amounts and roll them into a "cost of ownership" that compares the total cost of ownership of continuing conventional diesel or gasoline vehicles with operating electric vehicles.  

Utilities and OEMs need not devote significant staff to finding incentives or building complex cost comparison models. They can use off-the-shelf products such as J.D. Power’s EV Fleets and Incentive Dashboard, which appears as a “white label” tool on the public and private websites of utilities and automakers.  

So, the advice is don’t make a rookie mistake. You do not want to let a million dollars slip through your fingers. By seeking out the available tools created by experts in EV incentives, you can avoid the agony of defeat.