Ford Launches Two New Auto Units: Ford Blue and Ford Model e

The two new divisions will operate as distinct businesses but share relevant technology and best practices to leverage scale and drive operating improvements for internal combustion engine (ICE) vehicles (Ford Blue) and electric vehicles (Ford Model e).

Cindy Brauer・Former Managing Editor

Read Cindy's Posts

March 10, 2022

Ford Launches Two New Auto Units: Ford Blue and Ford Model e — To harness the full power of its previously announced Ford+ Plan, Ford has created two new internal divisions.
[EMPTY CREDIT]

1 min to read

Ford Motor Company has formed two distinct but strategically independent auto businesses—Ford Blue and Ford Model e—that join the company’s existing commercial unit Ford Pro to “help unleash the full potential of the Ford+ growth plan,” launched last May.

According to a company statement, Ford Blue will build out the company’s portfolio of internal combustion engine vehicles, targeting costs, simplifying operations and improving quality. Ford Model e will accelerate innovation and delivery of electric vehicles at scale and develop software and connected vehicle technologies and services for all Ford products.

The two new divisions will operate as distinct businesses but share relevant technology and best practices to leverage scale and drive operating improvements.

“We are going all in, creating separate but complementary businesses that give us start-up speed and unbridled innovation in Ford Model e together with Ford Blue’s industrial know-how, volume and iconic brands,” said Ford President and CEO Jim Farley.

Farley will serve as president of Ford Model e, in addition to his CEO role. Kumar Galhotra has been named president of Ford Blue.

Topics:Ford Electric Vehicles ICE models Global Fleet

More Global Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.