Name: President Matt Dyer Explains Decision to Align Under Wheels Brand Name
Uploaded: 2023-03-10T23:07:35.000Z
Channel: Staff
Description: Go behind the new Wheels and learn what went into selecting the new merged fleet management company’s name, values, tagline, and what to expect going forward in this video interview with company president Matt Dyer.

President Matt Dyer Explains Decision to Align Under Wheels Brand Name

Go behind the new Wheels and learn what went into selecting the new merged fleet management company’s name, values, tagline, and what to expect going forward in this video interview with company president Matt Dyer.

In this special spotlight edition of the State of the Fleet Industry video series produced by Automotive Fleet magazine, Matt Dyer, president of Wheels, explains why Wheels was selected as the brand name for the combined legacy companies of Wheels Donlen and LeasePlan. Dyer also discusses the creation of the new company tagline and explains what will remain the same and what will change under the Wheels brand name.

🎙Topics

Why the brand name Wheels, and what was the process of identifying that name?
What's behind the tagline "Together Let's Go Far"?
What is changing and what stays the same?

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President Matt Dyer Explains Decision to Align Under Wheels Brand Name