Automotive Fleet
MenuMENU
SearchSEARCH

Zipcar Takes Pulse of American View on Car Ownership

Conducted online by The Harris Poll among over 2,000 U.S. adults, the survey revealed that 70% of American drivers believe a carsharing service is more economical than owning a vehicle.

September 18, 2019
Zipcar Takes Pulse of American View on Car Ownership

Transportation is the second-largest household expense, with most budgets devoted to purchasing, operating, and maintaining private vehicles.

Photo via Zipcar.

3 min to read


Most Americans need a car to travel virtually everywhere, but in today’s sharing economy where consumers increasingly pay for access — for movies, music, and clothing  — the need to own a car may be a thing of the past, according to a new study comissioned by Zipcar.

Conducted online by The Harris Poll among over 2,000 U.S. adults, the survey revealed that 70% of American drivers believe a carsharing service is more economical than owning a vehicle. Roughly seven in 10 urban (69%) and suburban (72%) drivers across the country agreed that carsharing services are more economical than owning a vehicle. This sentiment spans across drivers of all generations — 65% of Gen Z, 73% of Millennials, 68% of Gen X, and 69% of Boomers.

Ad Loading...

Transportation is the second-largest household expense, with most budgets devoted to purchasing, operating, and maintaining private vehicles. Yet, over one-third of American drivers (37%) admit they own a car that is not driven often. Previous studies have found that the average car sits idle, parked as much as 95% of the time. 

More than six in 10 American drivers (67%) believe that only paying for a car when they need it (e.g., for commuting, shopping, or visiting family), would create newfound freedom to spend money on other things they want such as entertainment, clothing, or a vacation. American drivers across household incomes, from those making less than $50,000 (69%) to those making $100,000 or more (63%), upheld this belief.

With parking, insurance, gas, and maintenance provided, Zipcar reports its members spend less per month ($300 average) on transportation by paying per trip compared to the monthly cost ($737 average) to own a personal vehicle that may go unused. With extra cash in members’ pockets, Zipcar reports saving its membership approximately $5.2 billion a year, in addition to the the time associated with owning a car.

Fewer Personally Owned Cars Impacts Roads Nationwide

Owning a car may not only burn a hole in the pockets of car-owners nationwide but also can contribute to societal and environmental issues in the form of traffic. Nearly three-quarters of Americans — across genders, ages, incomes, generations, and regions — reported being frustrated with the amount of traffic congestion in their area (72%) and believe that if there were fewer cars on the road, there would be more opportunity to enjoy doing things in cities (73%).

Traffic decreases when less personally-owned cars are on the roadr. Zipcar claims that for every one Zipcar, up to 13 personally-owned vehicles are taken off the road. 

Ad Loading...

Additionally, according to Zipcar, carsharing drivers directly contribute to a world where cities are easier and more enjoyable to live in by:

  • Driving 40% fewer miles than before joining a carsharing network

  • Biking, using public transit, or walking the same or more after joining Zipcar (40% bike, 70% transit, 80% walk)

  • Eliminating their personally-owned vehicle after joining Zipcar (54% of Zipcar members)

Originally posted on Auto Rental News

More Global Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
A world graphic of workers holding hands surrounds a globe with a line of cars on top, representing Global Fleets.
Global Fleetby News/Media ReleaseOctober 30, 2025

Enterprise Fleet Management Surpasses 900,000 Vehicles in U.S. & Canada

Enterprise Mobility connects with mobility solutions around the globe

Read More →
Ad Loading...
SponsoredOctober 14, 2025

Automotive Fleet's Guide to Fleet Electrification

Unlock the secrets to a successful transition to electric fleets with Automotive Fleet's comprehensive Fleet Electrification Guide!

Read More →
Two people pose with a sign symbolizing Viaduct's partnership with SRI.
Global Fleetby Chris BrownSeptember 8, 2025

Sumitomo Rubber Industries to Acquire Viaduct

Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.

Read More →
A presenter speaks on stage at a conference, addressing an audience seated at round tables, with large screens displaying presentation slides in the background.
Global FleetAugust 11, 2025

AfMA’s 2025 Education & Leadership Summit: 26 Years of Impactful Connection

Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.

Read More →
Ad Loading...
Graphic of awards announcement
Global Fleetby StaffJune 6, 2025

Closing Soon! Nominate a 2025 Global Fleet Team of the Year

Submit your nomination for the award that honors outstanding multinational fleet teams. Nominations close Aug. 15.

Read More →
A graphic with cars driving past in the background with motion blur. Text reads "Reducing Preventable Accidents".
Global FleetNovember 26, 2024

Seven Strategies to Reduce Preventable Accidents

“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.

Read More →
Four people sitting on stage doing presentation.
Global Fleetby Chris BrownNovember 6, 2024

2024 Global Fleet Conference in Photos

Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.

Read More →
Ad Loading...
A black and blue graphic with a business portrait of Colin Sutherland, with text detailing his interview with Chris Brown.
Global Fleetby StaffOctober 17, 2024

Inside the 2024 Global Fleet Conference: Insights from Bobit CEO Colin Sutherland

With GFC joining Fleet Forward and Fleet Safety Conferences, attendees can engage in essential discussions on procurement, ESG goals, and safety.

Read More →