Yokohama Will Adjust Consumer Tire Prices Up to Six Percent
FULLERTON, CA - Due to continued record increases in the costs of raw materials and energy, Yokohama Tire Corp. will adjust prices on its consumer tires by up to six percent, effective Jul. 1.
FULLERTON, CA - Due to continued record increases in the costs of raw materials and energy, Yokohama Tire Corp. will adjust prices on its consumer tires by up to six percent, effective Jul. 1, according to Modern Tire Dealer magazine. There will be in-line cost adjustments as well, which will be announced at a later date.
Commercial
light truck, medium truck, and off-the-road tires will not be affected by the
increase.
Yokohama is the latest tire company to announce the need for price increases. Toyo Tire U.S.A. Corp., Goodyear Tire & Rubber Co., Continental Tire North America Inc., Michelin North America Inc., Cooper Tire & Rubber Co., Pirelli Tire North America Inc., Falken Tire Corp., Federal Tire Corp., and Hankook Tire America Corp. also have announced price increases since Apr. 30.
More Maintenance

From Marine Corps Motor Pool to Managing 460 Fleet Vehicles
Cesar Ayala of O’Connell Landscape Maintenance shares how he transitioned from the Marine Corps to managing a 460-vehicle fleet—and the real-world challenges of maintenance, compliance, and driver management in California.
Read More →
If Repair Delays Are the New Normal, How Should Fleets Respond?
The repair crisis gets blamed on technician shortages and parts delays. But a big part of the problem is what's happening before the vehicle even reaches the shop, and that's within your control.
Read More →
Safety by Design: Power and Protection in the Freightliner 114SD Plus
Fleet managers are under pressure to reduce accidents, control costs, and improve operational efficiency. See how advanced vehicle safety technologies are helping fleets operate smarter and safer.
Read More →
Bosch to Acquire AI Predictive Maintenance Startup Uptake Technologies
The deal brings Uptake's fleet diagnostics platform into Bosch's ecosystem, combining predictive analytics with Bosch's telematics infrastructure to help fleets reduce downtime and anticipate component failures.
Read More →Report: How AI Is Reshaping Fleet and Field Service Operations
AI is rapidly transforming fleet and field service operations, from predictive maintenance and intelligent scheduling to customer self-service and real-time diagnostics. But while organizations are seeing measurable gains in uptime, productivity, and efficiency, many are still navigating workforce adoption, cybersecurity concerns, and data readiness challenges. Explore the latest trends, investment priorities, and emerging AI use cases shaping the future of fleet operations.
Read More →
It’s here: The 2026 Fleet Technology Trends Report
What does AI mean for fleets? Get the answer — and learn other top tech trends.
Read More →
AI Emerging As Must-Have Fleet Technology
Within the next six to 12 months, artificial intelligence programs designed specifically for smaller operations will become more affordable, intuitive, and integrated.
Read More →
Labor, Parts, and Price: What’s Powering Fleet Maintenance Costs in 2025
Five quarters of data on the six most common maintenance activities reveal how cost composition and labor intensity influence fleet service trends.
Read More →
How Fleet Managers Are Finding New Ways to Control Maintenance Costs & Downtime
By standardizing repair workflows and building trusted vendor networks, fleets are cutting costs and keeping vehicles on the road.
Read More →
Cox Automotive Unites Fleet Services, FleetNet America
Fleet Services has more than doubled in size with 1,500+ technicians nationwide, and FleetNet America has had record-breaking volume at 2.5 million calls.
Read More →