Automotive Fleet
MenuMENU
SearchSEARCH

XL Appoints Former GE Exec to Board of Directors

Debora Frodl, former global executive director for ecomagination at General Electric, has joined XL's board of directors, the vehicle electrification company announced.

July 17, 2018
XL Appoints Former GE Exec to Board of Directors

XL offers the fleet-ready XLH hybrid electric drive system and the XLP plug-in hybrid electric drive system  for Class 2 through Class 6 commercial and municipal customers. 

Photo courtesy of XL

2 min to read


Debora Frodl, former global executive director for ecomagination at General Electric, has joined XL's board of directors, the vehicle electrification company announced. Frodl’s expertise in alternative-fuel technologies and proven track record in driving financial and operational excellence for fleet businesses will support XL’s worldwide expansion and help increase its market leadership position in the commercial electrification space, according to the company.

Debora (Deb) Frodl, former global executive director for Ecomagination at General Electric (GE), has joined its board of directors.

Photo courtesy of XL

Frodl currently serves on the board of directors as well as the nominating and governance committee and risk committee for Renewable Energy Group, Inc. During her tenure at GE, Frodl had a successful track record of leading global business transformation, clean technology innovation and commercial execution to deliver operational and financial results. She joins a prestigious group of senior automotive, energy and fleet leadership professionals on XL’s board of directors and advisory team, with executive-level experience across Ford, GM, FedEx, MIT and others.

Ad Loading...

Prior to leading the comprehensive Ecomagination strategy, Frodl held roles as GE’s chief strategy officer and global alternative fuels leader, and chief commercial officer for GE Capital Fleet Services. Her experience building and delivering strategic business results through innovation and clean technology will enhance XL’s unique insight into operational and fleet efficiency. 

Tod Hynes, XL’s CEO, founder and fellow board member, added, “Deb’s impressive background and experienced global insights will add a tremendous amount of value to our board.  She is truly one of today’s visionaries in making sustainability profitable, and we’re excited to add her to our leadership team.”  


Related: West Coast Fleets Deploy Hybrid Trucks, Vans

Originally posted on Work Truck Online

More Green Fleet

Rendering of electric vehicles charging beneath a solar-panel canopy, illustrating Inspiration Mobility Group’s acquisition of Electrada assets to expand commercial fleet electrification services.
Green Fleetby News/Media ReleaseJune 17, 2026

Inspiration Mobility Acquires Key Electrada Assets

Inspiration Mobility Group has acquired select assets of Electrada, adding the fleet electrification provider's team, technology, and charging infrastructure development capabilities to its energy management business.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Sketch of chassis cab truck.
Green Fleetby Chris BrownMarch 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

Read More →
EV charging symbol
Green Fleetby Chris BrownFebruary 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Read More →
Ad Loading...
A side view of the yellow, blue, and red Slate Auto electric pick-up truck and SUV
Upfittingby Martin RomjueDecember 8, 2025

How To Upfit Electric Work Trucks and Vans

The biggest challenge lies in balancing additional equipment and accessories with EV battery capacity and range.

Read More →
Green Fleetby Martin RomjueDecember 4, 2025

How Fleets Can Adjust Approaches To EV Adoption

With the expiration of federal incentives, EV success now hinges less on government policy and more on discounts, battery tech progress, increased range, and broader infrastructure.

Read More →
Panelists on stage at FFC.
Fleet Forwardby Martin RomjueOctober 29, 2025

Despite World Troubles, Forward Thinking Guides Fleets

Fleet operators shared their challenges during an annual conference that embraced the latest advances across all aspects of running private- and public-sector vehicles.

Read More →
Ad Loading...
Illustration of GM Energy’s vehicle-to-home system showing an electric truck connected to home power storage, the grid, and GM Energy Cloud through the myOwner app.
Green Fleetby News/Media ReleaseOctober 28, 2025

GM Energy Details Partnerships and Targets for Public Charging Build-Out

EVgo, Pilot, ChargePoint and IONNA named; goal is 35k GM-invested DC stalls by 2030, with customer-experience upgrades at sites.

Read More →