Wright Express has launched a new Web development program to provide partners a more customized online fleet management site that better reflects the partner’s existing brand identity and provides quicker and more dynamic content updates. By taking advantage of the new online branding program, partners can better differentiate themselves from competitors, more effectively promote their fleet programs, and deliver features such as the new drivers page under their own brand. Wright Express has also introduced a new merchants page that gives merchants a special code to access important, constantly updated information about Wright Express programs and policies. The new drivers page enables a partner’s fleet drivers to access information important to them directly — such as in-store specials, site locations, how-to information and industry news. Through the new online branding program, Wright Express can develop a site that reflects the brand, colors and other imagery of the partner’s existing communications. Sheetz Inc., a Pennsylvania-based convenience store operator and fuel retailer, is the first partner to take advantage of the new program. While the revamped sites will look different, they will still feature the same account management tools that allow fleet managers to add and delete drivers in real time, review data and comprehensive reports, monitor transactions as they post, and access numerous security control features.