Norman Din, the vice president of strategic sales at Wheels, Inc., will retire on Aug. 31, the Chicago-area fleet management company has announced.

Din has held three roles with the Des Plaines, Ill.-based company since joining Wheels in 2004. He previously served as vice president of sales and business development and vice president of client relations.

"Norman has earned the admiration and respect of the fleet industry by building strong, genuine connections with colleagues, clients, and our partner organization ALD," said Laura Jozwiak, senior vice president of sales and client relations. "Norman's extensive experience, forward thinking, and calm and empathetic leadership style created a balance at Wheels, making a lasting impact on the company that ensures our continued success."

During his tenure, Din pioneered the Results+ fleet performance program, which created a more professional and consultative approach to account management, and strengthened the relationship with ALD Automotive. He also led the Wheels Client Steering Council.

Prior to joining Wheels, Din held leadership roles witth PricewaterhouseCoopers, PwC, and Mesirow-Stein Real Estate, Inc. He co-founded Din & Pangrazio, an Inc. 500 marketing and communications company.

Wheels will not fill Din's role with a replacement.