Wall Street Journal States Toyota to Build Two Additional Assembly Plants in North America
DETROIT — Toyota will likely announce a site for a No. 7 assembly plant in North America by the end of this year and begin a site-search for a No. 8 plant soon thereafter, according to senior company executives in a report by the Wall Street Journal on February 25.
DETROIT — Toyota will likely announce a site for a No. 7 assembly plant in North America by the end of this year and begin a site-search for a No. 8 plant soon thereafter, according to senior company executives in a report by the Wall Street Journal on February 25. Toyota earlier this month officially opened a plant in Mexico that will make small pickups and truck beds, and is gearing up to complete a big new factory in Texas that will start next year building a new line of large pickups aimed at the heart of the American market. Currently, Toyota has five North American final assembly plants in operation, with a sixth one under construction in San Antonio, Texas. By 2006, Toyota is expected to have capacity to manufacture more than 1.6 million vehicles a year in North America. Toyota's five current factories in the U.S. employ approximately 22,230 people. The Texas plant, which is still under construction, is expected to eventually employ 2,000. The Toyota executives said its No. 7 and No. 8 plants are likely to be picked from locations the company considered in the recent site search that zeroed in on San Antonio for production of full-size Toyota Tundra pickup trucks. Sites examined in that search included locations in northern Mississippi, western Arkansas, an area near Memphis, and the Canadian province of Ontario, they said. Toyota executives said the No. 7 plant may be devoted to production of small cars -- most likely the Scion tC sports coupe and others from Toyota's new youth-oriented brand, as well as the compact Toyota Rav4 car-SUV crossover. One executive noted, however, a definitive direction hasn't emerged on the question of what models to produce at the new plant. It wasn't immediately clear what the No. 8 plant would produce. Dennis Cuneo, a senior Toyota executive who is often involved in a manufacturing site selection in North America, confirmed the search is under way for a site to build a No. 7 assembly plant but he declined to elaborate. "If we continue to grow in North America, we will have to add capacity to meet the demand," he said. "We haven't made any decisions on the timing or place of the capacity expansions." Toyota Chairman Hiroshi Okuda has argued that a continued population growth in the U.S. through 2030, thanks largely to a strong pace of immigration, would most likely keep American's consumers relatively young and demand for vehicles vibrant. The planned expansion and site-search for a No. 8 North American plant will likely come in addition to separate moves to boost manufacturing capacity at its existing U.S. factories to produce heavy-duty pickup trucks in Texas and gasoline-electric hybrid vehicles possibly in Kentucky and California. Toyota's Cho said at the Detroit auto show last month he would make an announcement by June where the company plans to produce hybrids. Cuneo, who is based in New York, said Toyota weighs a wide range of factors in picking a manufacturing site. To qualify for a Toyota manufacturing plant, a successful site has to have good access to major freeways and a "good size" airport, he said. It also must be served by two railroads and be away from residential areas and rival plants. The company also considers factors like an area's cultural attitude toward the Japanese and "political factors," Cuneo said.
More Operations

Reading the Global Signals: What AI and the Energy Transition Mean for Fleets Now
How can fleet managers navigate a never-ending, changing industry landscape?
Read More →
90% Use Telematics. Are Fleets Getting Safer? | AF News Recap
This week, we're breaking down which industries have the highest rates, how Jamie McKay manages 2,400 vehicles, what's happening with the 2027 fleet awards, and why software-defined vehicles could introduce new costs.
Read More →
What's Best Handled by an FMC, and What's Better Done Directly?
Fleet managers continue to rely on FMCs for essential services but are taking a closer look at where working directly with suppliers can improve efficiency and responsiveness.
Read More →
Fleet Meets: Erin Gilchrist
Meet Erin Gilchrist, the inaugural Mike Antich Spirit of Fleet Award winner, as she shares insights on leadership, mentorship, the power of industry connections, and why people remain at the heart of fleet's future.
Read More →
How 2026 Fleet Visionary Jamie McKay Manages 2,400 Vehicles Across 37 States
How do you keep 2,400 vehicles running across 37 states? Fleet Visionary Award winner Jamie McKay shares how collaboration, flexibility, and a few simple strategies help her tackle fleet management challenges at Aptive Pest Control.
Read More →
Managing Fleet Costs in an Era of Permanent Volatility
Fleet operating costs have risen more than 20% since 2020, raising a key question: When does extending a vehicle's service life stop making financial sense?
Read More →
The Next Evolution of Fleet Management: Autonomous Operations
This opening keynote session at the Fleet Forward Conference highlights the future of autonomous driving for fleets.
Read More →
How to Reduce the Total Cost of Risk From Catalytic Converter Theft
A stolen catalytic converter can cost fleets far more in downtime and lost productivity than in repairs. A total-cost-of-risk approach can help fleet managers quantify their exposure and prioritize theft prevention.
Read More →
Personal-Use Charges Rise as Vehicle Values Fall | AF News Recap
Personal-use charges are climbing, wholesale used-vehicle values are declining, and commercial fleet sales growth is slowing. This week, we're breaking down the latest fleet data, plus how Element Fleet Management is helping Waymo prepare for its first Canadian robotaxi market.
Read More →
Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
