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VW Hires Ex-Hyundai Executive as Sales VP

Volkswagen's hiring of Derrick Hatami follows Hatami's abrupt departure from Hyundai's U.S. unit as sales chief.

by Staff
June 8, 2017
VW Hires Ex-Hyundai Executive as Sales VP

Hatami

1 min to read


Hatami

Volkswagen AG's U.S. unit announced its hiring of Derrick Hatami as executive VP for sales and marketing for Volkswagen of America today, according to a report from Reuters.

Hatami previously worked for Hyundai's U.S. unit as sales chief since 2015, and announced his resignation from the company on Wednesday, citing personal reasons. His resignation followed a report from Hyundai indicating that U.S. sales dropped 18% in May against a 1% drop in the overall market.

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Hatami joins Volkswagen as the company rolls out new SUVs in the U.S. to match demand for larger vehicles and regain momentum on lagging VW sales.

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