Volvo Takes New XC60 Nationwide Experiential Tour
IRVINE, CA - In 2009, Volvo will give even more customers a sneak peak at its safest car ever made — the Volvo XC60 with standard City Safety — through the nationwide From Sweden with Löv Experiential Tour.
IRVINE, CA - In 2009, Volvo will give even more customers a sneak peak at its safest car ever made — the Volvo XC60 with standard City Safety — through the nationwide From Sweden with Löv Experiential Tour. The two tours will canvas the southern and western U.S. simultaneously, stopping in more than 85 cities.
For tour dates and locations, or to register to experience City Safety behind the wheel, visit http://www.volvocars.us/XC60Tour. To learn more about the XC60 from a Volvo insider and to watch video reactions of people behind the wheel when 'the car that stops itself' stops itself, visit the official XC60 blog, http://www.thecarthatstopsitself.com/.
The new XC60, Volvo's first vehicle in the Small Premium Utility segment, is a capable and charismatic crossover integrating the unmistakable versatility and safety of the Volvo brand.
City Safety, the car's most important new feature, is a unique system designed to help the driver avoid or reduce low-speed impacts that are common in city traffic. If the car is about to strike the vehicle in front and the driver does not react, the car automatically applies the brakes
According to surveys, more than 75 percent of all accidents occur at speeds below 18 mph. Volvo is involved in a dialogue with several insurance companies regarding lower insurance premiums for cars equipped with City Safety.
Customers in more than 85 cities can see the XC60 before it goes on sale during the “From Sweden with Löv Experiential Tour” where they will have the chance to see the new car and learn about the safety system that includes a feature allowing the car to stop itself if an accident is imminent.
The Experiential Tour events will feature a multimedia tour of Volvo's passion for safety, design and driving dynamics. The three-pronged experience, made up of kiosks, videos and timelines surround the XC60, illustrating the new design DNA and the safest Volvo in history. The experience culminates with live demonstrations of City Safety, Volvo's most comprehensive safety package ever, offered as standard. The first 25 families at each tour event will receive a special gift. During the tour stops, customers can place pre-orders for the XC60, which will be available in March 2009.
From January through March, two separate tours will canvas the country simultaneously with more than 85 tour stops in the south and west. The western tour stops include San Francisco, Los Angeles, Denver, Albuquerque, Tucson, Phoenix, Las Vegas, Salt Lake City, Portland, and Seattle. The southern tour stops include Baltimore, Washington D.C., Richmond, Winston-Salem, Charlotte, Savannah, Jacksonville, Winter Park (Florida), Miami, Atlanta, Chattanooga, Franklin (Tennessee), Nashville, Memphis, Dallas, Georgetown (Texas), Austin, San Antonio, and Houston.
The "Small Premium Utility" segment is growing quickly. Within the next few years, buyers will have at least 10 crossover models to choose from. By 2009, this segment is expected to expand by 75 percent to 443,000 units.
More Safety

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →
Don't Wait for a Crisis: 5 Ways to Build Mental Health Into Your Fleet Safety Program
For Suicide Prevention Month, fleet and safety leaders have an opportunity to put mental health where it belongs: at the center of workplace safety.
Read More →
How Camera Data Can Strengthen a Fleet’s Insurance Renewal
Insights from a commercial insurance carrier and a broker show how fleets can turn video telematic data, driver coaching, and improved claims results into a stronger case at insurance renewal.
Read More →
The Safest Fleets Aren’t the Ones with the Most Technology
You’ve made the telematics investment. Here’s how to capture the other half of its value and build the safest fleet on the road.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
NETS Sets 2026 Fleet Safety Benchmark Conference for Indianapolis
The Sept. 15–17 program will feature fleet benchmarking data, case studies, emerging technologies, and implementation strategies while running alongside the NSC Safety Congress & Expo.
Read More →
Off-the-Job Crashes Account for 43% of Employers’ $61.7 Billion Crash Burden
NETS quantifies costs dispersed across fleet, risk, HR, and other departments while providing new per-crash benchmarks for employers.
Read More →
Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue
The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.
Read More →How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →