Volvo has released a new environmentally conscious car cleaning solution as a part of their #drivingdirty campaign.

The solution, called “Consciously Clean,” is a waterless car wash spray that will help drivers keep their cars clean without having to waste water by going to a car wash. During the #drivingdirty event, the company challenged drivers, whether they owned a Volvo or not, to go the month of November without washing their car.

The United States Environmental Protection Agency estimated 18 million gallons of water could be saved just in California.

According to the campaign's site, “Not washing your car once could save enough water for you to flush the toilet ten times, put on the dishwasher, brush your teeth twice and wash your clothes.”