Volvo Reaches 1M Cars Sold With Auto Brake Technology
Volvo said its innovative safety technologies will be featured in the all-new XC90 in 2014.
Volvo Cars announced that sales of its cars equipped with systems for automatic braking passed the 1 million mark this month. More than 130,000 were sold in the United States.
Volvo Cars' technology for automatic braking includes several world firsts: City Safety, which is standard on the S60, XC60, XC70 and S80 and works at speeds up to 31 mph; Collision Warning with full auto brake; and Pedestrian and Cyclist Detection with full auto brake.
"Several recent reports state that our groundbreaking auto braking technologies help reduce the risk of being involved in a rear-end accident by more than 20 percent. One million Volvos with auto brake on the roads take us toward our aim that nobody should be killed or suffer serious injuries in a new Volvo car by the year 2020," said Thomas Broberg, senior safety advisor at Volvo Car Group.
Auto Brake Efficiency Documented
The efficiency of Volvo Cars' approach has recently been highlighted:
The benefits of the City Safety technology -- featuring automatic braking in low-speed situations -- were documented in a 2012 Insurance Institute for Highway Safety (IIHS) report, which stated a reduction in insurance claim frequencies.
In a 2012 IIHS survey of 500 U.S. Volvo owners, a majority of them liked their vehicle's crash avoidance features and credit the technology with keeping them safe and preventing crashes.
The owners' experiences also aligned with data from the Highway Loss Data Institute, which found that "the rate of property damage liability claims for Volvos with standard City Safety is lower than for other vehicles in the same class."
Findings by the Swedish insurance company Folksam show City Safety reduces injuries by 64% for people in cars hit from behind on roads with a 50 km/h (31 mph) speed limit. In situations in which City Safety has been activated, but the crash has not been completely avoided, the injury reduction is around 40%.
Focus on More Support for the Driver
Future Volvos will feature further improvements to existing safety systems as well as new solutions, the automaker said. Auto brake technology research is also exploring ways to make more systems efficient during night driving. Upcoming solutions will cover more objects and situations.
"With smart interaction and new advanced solutions we will continue to contribute to further helping avoid collisions from occurring,” Broberg said. “Moreover, in our most recent car models we have reduced moderate to severe injuries by two-thirds compared with the rate for the older car models. And we are working continuously on new solutions that will bring the figure down even further."
Looking Toward the Future
Volvo's 2014 model lineup will feature Pedestrian and Cyclist Detection with full auto brake. Volvo also announced a number of technologies that will be featured in the all-new XC90, arriving in late 2014. These include:
Pedestrian Detection in darkness: Makes the detection and auto brake technology work effectively also when driving in darkness. The technology includes detection and auto brake for other vehicles, pedestrians and cyclists.
Road edge and barrier detection with steer assist: A feature that detects if the car is about to drive off the road and autonomously applies steering torque to bring the vehicle back on track. Being able to monitor where the physical road ends is a world first. This means that the technology also works on roads without side markings.
Adaptive Cruise Control with steer assist: A technology that helps the driver stay in the lane and follow the rhythm of the traffic. The new system automatically follows the vehicle ahead.
More Safety

Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
