Virginia Tech and OnStar Partner on In-Vehicle Navigation Study
DETROIT – Virginia Tech Transportation Institute (VTTI) and OnStar partnered to conduct a study that found voice-based telematics systems are a safer form of in-vehicle navigation.
DETROIT – Virginia Tech Transportation Institute (VTTI) and OnStar partnered to conduct a study that found voice-based telematics systems are a safer form of in-vehicle navigation.
The study evaluated 24 participants, aged 25 to 55, as they used the five different navigation options while driving. Inside the vehicle, audio and video footage of the drivers was captured, as well as the vehicle's key performance data. Researchers examined video of the driver's face, forward view, and movements for analysis of eye glances and other motions.
The OnStar-commissioned study evaluated a cell phone-based navigation application, a personal navigation device (PND), OnStar Turn-by-Turn directions, and OnStar Destination Download, as well as printed driving directions.
When asked about their preferences, 86.5 percent of participants liked "simple, quick instructions," and 80.8 percent indicated that they wanted the "least-complicated option." The study showed that drivers value visual information in addition to voice control. Additionally, all systems tested except OnStar Turn-by-Turn navigation required more than 20 seconds of total glance duration while entering a destination.
"VTTI's research showed that participants seemed to favor the presence of visual information to accompany the audio directions," said Miguel Perez of Virginia Tech Transportation Institute. "Additionally, the results of the study showed sizeable advantages in the use of voice control for destination entry, suggesting that systems that offer an array of navigation options are preferred by drivers."
More Safety
How Better Visibility Cut Speeding Violations by 48%
Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.
Read More →
Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
