It’s a surprisingly common scenario: A driver signals to make either a left or right turn on a green light but must wait awhile for traffic to clear. When traffic is finally clear, the driver begins making the turn but must stop suddenly after spotting a pedestrian in the crosswalk. By forgetting to double-check the crosswalk before beginning the turn, the driver has increased the risk of a crash.
Ad Loading...
At all hours and in all types of neighborhoods, fleet drivers need to remember to look out for pedestrians. Unfortunately, at night and in bad weather, they’re not as easy to see. And sometimes, their behavior is dangerously unpredictable – especially if the pedestrian is a child or a distracted adult. (To view a Wall Street Journal video about pedestrian cell phone distraction, click on the photo or link below the headline.)
Here’s advice from the California Department of Motor Vehicles about crosswalk safety. You may want to pass these tips along to fleet drivers as a friendly reminder.
Respect the right-of-way of pedestrians. Always stop for any pedestrian crossing at corners or other crosswalks, even if the crosswalk is in the middle of the block or at corners without traffic signal lights or painted lines. Most often, crosswalks on residential streets aren’t marked.
Don’t pass a vehicle stopped at a crosswalk. A pedestrian you can’t see may be crossing the street. Stop and proceed when all pedestrians have crossed the street.
Don’t drive on a sidewalk, except to cross it to enter or exit a driveway or alley. When crossing, yield to all pedestrians.
Don’t stop in a crosswalk. You will place pedestrians in danger.
Remember, if a pedestrian makes eye contact with you, he or she is ready to cross the street. Yield to the pedestrian.
Allow older pedestrians, disabled pedestrians and pedestrians with young children sufficient time to cross the street.
Remember, blind pedestrians rely on the sound of your vehicle to become aware of its presence. Drivers of hybrid or electric vehicles must be aware that the lack of engine noise may cause a blind pedestrian to assume there isn’t a vehicle nearby. Follow this cue: When a blind person pulls in his or her cane and steps away from the intersection, this gesture usually means for you to go.
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.