Automotive Fleet
MenuMENU
SearchSEARCH

Video Safety Tip: Averting Vehicle-Deer Crashes

Here's some advice, provided by the Insurance Information Institute, aimed at helping drivers avoid a collision with a deer.

by Staff
December 14, 2015
Video Safety Tip: Averting Vehicle-Deer Crashes

 

2 min to read


VIDEO: Beware of Crossing Deer

December isn’t just the holiday season; it’s also the tail end of deer mating season when the animals are more prone to wander.

Ad Loading...

Unfortunately, fleet drivers this time of year are much more likely to see a deer dart unexpectedly into the roadway than to see one towing a flying sleigh. So here are some tips from the Insurance Information Institute to help drivers avoid a collision with a deer:

  • Be especially attentive from sunset to midnight and during the hours shortly before and after sunrise. These are the highest risk times for deer-vehicle collisions.

  • Drive with caution when moving through deer-crossing zones, in areas known to have a large deer population and in areas where roads divide agricultural fields from forestland. Deer seldom run alone. If you see one deer, others may be nearby.

  • When driving at night, use high-beam headlights if there’s no oncoming traffic. The high beams will better illuminate the eyes of deer on or near the roadway.

  • Slow down and blow your horn with one long blast to frighten the deer away.

  • Brake firmly when you notice a deer in or near your path, but stay in your lane. Many serious crashes occur when drivers swerve to avoid a deer and hit another vehicle or lose control of their cars.

  • Always wear your seat belt. Most people injured in car/deer crashes were not wearing their seat belt.

  • Don’t rely on devices such as deer whistles, deer fences and reflectors to deter deer. These devices have not been proven to reduce deer-vehicle collisions.

  • If your vehicle strikes a deer, don’t touch the animal. A frightened and wounded deer can hurt you or further injure itself. The best procedure is to get your car off the road, if possible, and call the police.

To view a video about the subject from News 10 ABC in Albany, N.Y., click on the photo or link below the headline.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →