Automotive Fleet
MenuMENU
SearchSEARCH

Video: Safe Driving Practices During Deer Season

In many parts of the country, driving becomes more dangerous from October through January. That’s because it’s deer breeding season and meeting a startled animal on the road can be a frightening experience that can easily lead to a collision, injuries and even a fatality.

by Marianne Matthews
October 8, 2018
Video: Safe Driving Practices During Deer Season

Fleet drivers should be reminded of best practices for avoiding deer as well as what to do if they do encounter one.

Screenshot via Geico.

2 min to read


In many parts of the country, driving becomes more dangerous from October through January. That’s because it’s deer breeding season and meeting a startled animal on the road can be a frightening experience that can easily lead to a collision, injuries and even a fatality.

Fleet drivers should be reminded of best practices for avoiding deer as well as what to do if they do encounter one. Experts offering the following advice:

Ad Loading...

Buckle up 

As always, make sure your seat belt is securely fastened when driving during deer season.

Slow Down at Deer Crossing Signs

The signs are posted for a purpose, so proceed with caution. 

Be Cautious on Two-Lane Roads

Deer are most prevalent on the side of two-lane roads, and in early morning and early evening hours from the fall through early winter. This is because deer are aware and afraid of hunters in the woods—so they leave the forest. What's more, in addition to regular hours, hunters in many areas are often allowed to hunt one half hour before sunrise and one half hour before sunset.

Remember the Herd

If you see one deer, there are likely many more. Deer rarely travel alone but rather as a herd.

Use High Beams at Night

During deer season, use your high beams at night as they can help you scan for deer eye reflections, making it easier to spot one in the dark.

Ad Loading...

If you do encounter a deer in the road—or believe you are about to hit one— here is what experts suggest:

Reduce Speed, Flash Headlights, and Honk

Deer seem to be in a trace when they see headlights, so flashing and honking helps awaken them to oncoming danger and prompts them to run out of the roadway.

Don’t Swerve

If you think you are about to hit a deer, do not swerve to avoid it. Swerving often causes the driver to hit a tree, a vehicle or another object—and that’s when the most injuries and fatalities occur.

Brake Then Release

Experts suggest that it is better to just hit your brakes up until the last second of impact—then release the brakes. By using this technique, when you hit the deer it will most likely propel away from your vehicle instead of crashing on or through your windshield or roof—both of which situations can cause serious injury to the driver.

Stay Away from Wounded Animals

If you do strike a deer and it is still alive in the road, stay far away from it to avoid scaring it and for your own safety.

Ad Loading...

Call the Police

Report all vehicle-deer collisions to the police.

To learn more about avoiding deer while driving, watch this video from Geico.

More Safety

red ram recall image
Safetyby Faith HowellAugust 3, 2026

Ram Recalls More Than 1.27 Million 1500 Pickups for Seat Belt Anchor Issue

The recall affects certain 2019-2026 Ram 1500 pickups that may have improperly attached second-row seat belt buckle anchors.

Read More →
A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Ad Loading...
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
Ad Loading...
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
Ad Loading...
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →