Video: Feds Launch First-Ever Distracted Driving Ad Campaign
The U.S. Department of Transportation is launching its first-ever national advertising campaign to bring greater awareness of the hazards of distracted driving starting April 7.
The U.S. Department of Transportation is launching its first-ever national advertising campaign to bring greater awareness of the hazards of distracted driving starting April 7.
The $8.5 million campaign, which coincides with National Distracted Driving Awareness Month, will roll out on television, radio, and in the digital realm using the phrase, "U Drive. U Text. U Pay." It will run through April 15.
To view a new TV ad that's part of the campaign, click on the photo or link above.
An estimated 3,328 people were killed and 421,000 injured in distraction-related crashes in 2012, according to David Friedman, acting administrator of the National Highway Traffic Safety Administration (NHTSA).
NHTSA is an agency within the Department of Transportation.
The campaign also coincides with law enforcement's crackdown on distracted driving. Currently, 32 states ban text messaging for drivers, while 12 states prohibit use of hand-held cell phones. Also, 37 states ban cell phone use by novice drivers.
More Safety
AAA Testing Finds Gaps in Intersection AEB Crash Prevention
Testing of four 2026 model-year vehicles found that automatic emergency braking prevented collisions in standardized intersection scenarios, but three vehicles failed to avoid crashes when another vehicle turned into their path.
Read More →
Which Fleet Types Have the Highest Severe Speeding Rates?
New research from SambaSafety finds significant differences in speeding rates across fleet industries, even as nearly 90% of surveyed fleets report using telematics.
Read More →
When a Cyberattack Hits Your Fleet: What Happens Next?
“You have two opportunities to test your plans: when you choose or when the threat actor chooses.” A cybersecurity expert reveals what fleet managers need to know before a cyberattack puts their operations at risk — and why the decisions made in the first moments can shape the entire recovery.
Read More →
Tips for Driving Safely on Halloween Night
This video features a reminder from the Connecticut Department of Transportation (DOT) and the Connecticut Police Chiefs Association, urging drivers to prioritize safety this Halloween.
Read More →
IIHS Crash Avoidance Tests Reveal Safety Gaps in Cargo Vans and Work Trucks
New IIHS crash avoidance ratings show uneven performance among cargo vans and heavy-duty pickups, with most struggling to avoid vehicle-to-vehicle collisions.
Read More →
What’s Next for Fleet? Safety, AI & Industry Recognition | AF News Recap
Could your company's culture be encouraging distracted driving? This week, we're exploring how workplace expectations affect driver safety, what AI, EVs, and autonomous vehicles could mean for the future of fleet management, and how fleet professionals can strengthen their award nominations.
Read More →
Does Your Fleet's Culture Encourage Distracted Driving?
What happens when the people responsible for enforcing safety rules are the ones setting the wrong example? The answer may reveal why some of the biggest risks to fleet drivers have little to do with what's written in the employee handbook.
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
From Driver Well-Being to EV Charging | AF News Recap
Mental health belongs in the fleet safety conversation. This week, we’re looking at five ways fleets can support employee well-being before a crisis, plus Holman’s expansion in Mexico, new one-day Fleet Forward passes, and why EV charging demand is outpacing infrastructure growth.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →