Automotive Fleet
MenuMENU
SearchSEARCH

Video: BMW, IBM Team on Driver Support Systems

The project will make use of the cognitive computing power of IBM’s Watson computer system to create more intuitive driver support systems.

by Staff
December 15, 2016
Video: BMW, IBM Team on Driver Support Systems

BMW and IBM executives celebrate their companies’ new collaboration at the Watson IoT headquarters in Munich, Germany. IBM’s Harriet Green and Niklaus Waser present a symbolic key to BMW’s Marcus Raisch and Alexander Kraubitz. Photo courtesy of IBM.

2 min to read


BMW and IBM executives celebrate their companies’ new collaboration at the Watson IoT headquarters in Munich, Germany. IBM’s Harriet Green and Niklaus Waser present a symbolic key to BMW’s Marcus Raisch and Alexander Kraubitz. Photo courtesy of IBM.

BMW and IBM executives celebrate their companies’ new collaboration at the Watson IoT headquarters in Munich, Germany. IBM’s Harriet Green and Niklaus Waser present a symbolic key to BMW’s Marcus Raisch and Alexander Kraubitz. Photo courtesy of IBM.


VIDEO: BMW, IBM Team on Driver Support Systems

IBM and the BMW Group have agreed to collaborate on a project exploring the use conversational interfaces in vehicles to better personalize the driving experience and create more intuitive driver support systems, according to IBM.

Ad Loading...

The project will make use of the cognitive computing power of IBM’s Watson computer system, which relies on artificial intelligence and advanced analytical software to offer verbal responses to spoken questions. Watson’s machine learning capabilities offer opportunities for vehicles to learn about the preferences, needs, and driving habits of their drivers over time, improving both safety and comfort, IBM said.

The project's mission reflects the future transition to fully autonomous, connected vehicles that can adapt themselves to a driver's personal preferences. Like other smart devices, these vehicles will be integrated parts of the Internet of Things, according to IBM.

As part of the agreement, the BMW Group will relocate a team of researchers as well as four BMW i8 hybrid sports cars to IBM’s global headquarters for Watson Internet of Things (IoT) in Munich, Germany. Prototype solutions, running on IBM’s Bluemix cloud platform, will help demonstrate how Watson can enable new conversational interfaces between cars and drivers, IBM said.

“Watson is transforming how people interact with the physical world — helping to create safer, more efficient and personal experiences at home, at work and on the road,” said Harriet Green, global head of IBM’s Watson IoT business. “With this agreement, our companies will work together to lay the foundations so that drivers can benefit from Watson’s conversational and machine learning capabilities. Our insight shows that while the car will remain a fixture in personal transportation, the driving experience will change more over the next decade than at any other time of the automobile’s existence.”

To view a video about the project, click on the photo or link below the headline.

More Safety

A shot of a Volvo electric vehicle with a man charging it in front of a residence.
SponsoredAugust 1, 2026

Top 50 Executive Fleets

It is that time of year again! Time for the 2026 list of the Top 50 Executive Fleets, presented by Automotive Fleet and Volvo as part of its annual Fleet 500. Download now to see this year's list of companies!

Read More →
Promotional graphic for a Utilimarc guide titled How Better Visibility Cut Speeding Violations by 48% featuring a call-to-action to download the guide.
SponsoredJuly 17, 2026

How Better Visibility Cut Speeding Violations by 48%

Fleet leaders don't need more data, they need clearer visibility into what the data is saying. This case study explores how one utility replaced speeding-event counts with a single metric — miles driven in violation — to strengthen safety and significantly reduce speeding violations.

Read More →
Smiling commercial truck driver gives a thumbs-up from inside a tractor cab during Operation Safe Driver Week 2026, highlighting fleet safety, responsible driving and enforcement awareness.
Safetyby Judie NuskeyJuly 16, 2026

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets

A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.

Read More →
Ad Loading...
Nexar and nauto logos
Safetyby StaffJuly 13, 2026

Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset

Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.

Read More →
A black square with white color font text
SponsoredJuly 2, 2026

From Silos to Solutions: Relationship Management for Safer Fleets

From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.

Read More →
IIHS HLDI text overlaid on the trunks of pick up trucks.
Safetyby Chris BrownJuly 2, 2026

IIHS Launches First Commercial Vehicle Safety Evaluations

The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?

Read More →
Ad Loading...
A blue and white Automotive Fleet podcast logo
SafetyJuly 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
TelematicsJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet podcast thumbnail
SafetyJune 26, 2026

How 5-Second Telematics Data Is Changing Fleet Safety

This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.

Read More →
Ad Loading...
Technician inspecting a vehicle engine during maintenance as fleets prepare for summer heat, focusing on battery health, cooling systems, and preventing downtime.
Maintenanceby Faith HowellJune 18, 2026

The Two Biggest Summer Downtime Threats for Fleets

A conversation with a maintenance expert reveals the two most common summer maintenance pains and how to prevent them.

Read More →