Used Vehicles That Retain Most Value After 1 Year Named
The Jeep Wrangler Unlimited retained the highest percentage of its value after the first year of ownership, according to analysis conducted by ISeeCars.com, a consumer shopping portal for used cars.
The Jeep Wrangler Unlimited retained the highest percentage of its value after the first year of ownership, according to analysis conducted by ISeeCars.com, a consumer shopping portal for used cars.
The Wrangler emerged from a survey of 6 million new and used cars, by the site. Other high-retention vehicles included the Toyota Tacoma, Toyota 4Runner, Nissan Frontier, Honda Pilot, Chevrolet Colorado, Honda HR-V, Jeep Renegade, and Subaru WRX. All of these vehicles experienced less than 15% depreciation through the one-year period. The difference between the price of a new model and a used model was 8.9% through the year, according to ISeeCars.com.
Trends in recent months have been fairly similar to these findings. Truck segments are by and large continuing to see low levels of depreciation. Different from last year, however, is a boost to small car retention. Small cars at auction have been seeing week-over-week gains to their prices for nearly two months.
The first quarter of the year, when buyers receive their tax returns, has been partly credited to the gains that small cars have seen, given that the price of entry for a small car at auction is relatively low compared to larger vehicles. Anil Goyal, executive vice president, operations, for Black Book, has noted that the value proposition for the amount of features a wholesale buyer can get for the money they spend for a small car has gotten pretty high for late model years.
Gas prices have also been on the rise, which may begin to influence demand for various segments at auction.
Meanwhile, the top eight vehicles with the lowest retention rates mainly belonged to the luxury segment, a segment that has been struggling at auction for a number of years.
The Cadillac XTS, Jeep Compass, Mercedes-Benz E-Class, Lincoln MKZ, Cadillac CTS, Infiniti Q50, Toyota Camry, and Kia Sedona rounded out the top eight list, in order from lowest to highest retention. The Cadillac XTS experienced 38.7% depreciation after its first year, and the Kia Sedona experienced 30% depreciation, the rest of the vehicles fell somewhere between that range.
One reason that luxury vehicles have struggled is the growing amount of amenities that mainstream brands have been able to include in their vehicles. Many features that used to be exclusive to luxury vehicles have begun to appear in higher-trim version of mainstream brands. Buyers are finding that they can get almost the same amount of features for less money by choosing a mainstream brand over a luxury brand.
In recent months, the luxury vehicles have continued to struggle at auction, both in the car segment and the truck segment.
Originally posted on Vehicle Remarketing
More Remarketing

Used Vehicle Prices Climb Higher As Sales Pace Slows
The higher prices at used retail reflect strong wholesale values earlier in the spring, particularly for older, more affordable vehicles.
Read More →
Wholesale Used Vehicle Market Sustains Moderate Rise In Values, Prices
Trends continue to normalize after a strong start to the year, as consumers contend with higher gas prices in the coming summer months.
Read More →
Commercial Fleet Sales Still Lead Sectors Despite May Mini Dip
The U.S. economy's continued growth and positive business investment are creating a favorable environment for fleet vehicle demand.
Read More →
How Connected Vehicle Data Is Lifting Fleet Resale Values
A vehicle health score could improve the value of fleet vehicles at remarketing. The path to a universal standard is forming, and fleets that understand the process early will be better positioned when it arrives.
Read More →
Wholesale Used Vehicle Prices Slightly Up In April
The Iranian conflict and rising gas prices inject much uncertainty into the future wholesale used vehicle markets, as higher gas prices soak up spendable income from vehicle buyers.
Read More →
CAR2026: James McKinley Wins Value Champion of the Year
James McKinley of City Rent a Truck was named the inaugural Fleet Value Champion at the CAR Conference for his data-driven approach to fleet lifecycle management and vehicle remarketing.
Read More →
CAR2026: Eric Autenrieth Wins Remarketer of the Year
Eric Autenrieth was recognized at this year's CAR Conference as the Remarketer of the Year.
Read More →
CAR2026: Lawrence Knapp Wins Consignor of the Year
Lawrence Knapp won the Cosigner of the Year award at this year's CAR Conference.
Read More →
2026 CAR Awards Celebrate Industry Excellence
CAR’s annual Fleet Remarketing Awards opened a reimagined 2026 conference designed to bridge the worlds of fleet management and automotive remarketing.
Read More →
Inside the CAR2026 Awards: Leaders, Legacy & What’s Next
Here's a look inside the awards ceremony at the CAR Conference, where industry leaders reflected on the growth, impact, and future of automotive remarketing.
Read More →