UPS Drivers Trained with Videogames & Hands-On Activities
ATLANTA - UPS has gone beyond traditional driver training methods with videogame technology and hands-on learning in an effort to recruit and effectively train 25,000 driver candidates -- most of whom are in their 20s -- over the next five years.
ATLANTA- Convinced that the bulk of its driver recruits - mostly 20-somethings - respond best to high-tech instruction and a chance to hone skills, UPS has gone beyond traditional driver training methods with videogame technology and hands-on learning, according to the Wall Street Journal.
With its Baby Boom-generation drivers soon retiring, UPS is looking to boost the effectiveness of its driver training methods and hire 25,000 new recruits over the next five years, reported WSJ.
Driver candidates now spend one week at Integrad, an 11,500-square-foot, low-slung brick UPS training center 10 miles outside of Washington, D.C. There they move from one station to another practicing the company's "340 Methods," prescribed by UPS industrial engineers to save seconds and improve safety in every task from lifting and loading boxes to selecting a package from a shelf in the truck.
The new methods include a videogame that places them in the driver's seat and has them identify obstacles, kinetic learning" modules where candidates practice loading and unloading packages from a UPS truck, and computer simulations where they drive a real truck and must successfully execute five deliveries in 19 minutes.
UPS worked with researchers from Virginia Tech to design the new methods, which UPS said has proven successful so far. Of the 1,629 trainees who have completed Integrad since it began as an experiment in 2007, only 10 percent have failed the training program, which takes a total of six weeks overall and includes 30 days driving a truck in the real world.
By getting out of the traditional classroom and using technology and hands-on learning, "we've enhanced the probability of success of these new drivers," said Allen Hill, UPS senior vice president of human resources. A second Integrad will open in the Chicago area in the summer, and the training methods will eventually go company-wide, he said.
More Safety

Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
How Emotions Behind the Wheel Can Affect Fleet Safety
During National Safety Month, fleets are encouraged to look beyond distracted driving and recognize how stress, fatigue, and emotional well-being influence driver performance and crash risk.
Read More →
Nominations Open for 2026 Fleet Safety Award
Nominations have officially opened for the 2026 Fleet Safety Award Winner.
Read More →
Turning Connected Vehicle Data Into Decisions That Matter
Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention
Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.
Read More →
NAFA Fleet Safety Symposium to Collocate With 2026 Fleet Forward Conference
The daylong certificate program will precede the Fleet Forward Conference at the Gaylord National Harbor in Maryland.
Read More →
The Distractions You Can’t Turn Off: What Drivers Face Outside the Vehicle
Fleet drivers face constant visual, cognitive, and environmental interruptions the moment they hit the road. From roadside chaos to mental fatigue and digital overload, today’s biggest driving risks often come from outside the vehicle itself.
Read More →
FLASH Weather AI Launches First Deep-Learning Hail Prediction Model With High-Resolution Forecasting
FLASH Weather AI has launched a first-of-its-kind hail prediction model capable of forecasting hail size and arrival time at 1-kilometer resolution up to 55 minutes ahead, giving fleets and insurers critical time to prepare for severe storms.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
As litigation risk rises, vehicles are increasingly targeted. This Coca-Cola bottler shares how it’s reducing exposure through driver training, technology, and a proactive risk management approach.
Read More →
