TORRANCE, CA – Toyota announced MSRP for the all-new 2012-MY Prius c. The automaker said the vehicle will arrive in dealerships in March, 2012. Starting MSRP is $18,950.

The Prius c will be available in four grades. Grade One has an MSRP of $18,950 and comes with automatic climate control, tilt-telescopic steering wheel with audio, climate, multi-information display, and Bluetooth hands-free phone controls; and remote keyless entry with illuminated entry.

The Prius c Two grade has an MSRP of $19,900. This model offers a 6-speaker audio system, variable intermittent windshield wipers, a 60/40 split fold-down rear seat with adjustable headrests, cruise control, engine immobilizer, center console with armrest and storage compartment, and a cargo area tonneau cover.

Grade Three’s MSRP is $21,635. It features a number of infotainment upgrades. These upgrades include a Display Audio system with Navigation and Entune that adds a 6.1-inch touchscreen, Sirius XM Satellite Radio capability (includes a three-month trial subscription to XM Select Package), HD Radio with iTunes Tagging, USB port with iPod connectivity and control, vehicle information with customizable settings, and advanced voice recognition. Access to Entune services is complimentary for three years, according to Toyota.

Other Prius Three grade features include color-keyed outside door handles with touch- sensor lock/unlock feature, a tilt/telescopic steering wheel with audio, climate, Multi-information Display, Bluetooth hands free phone and voice command controls, a Touch Tracer Display, and a Smart Key System on the front doors and liftgate with Push Button Start and remote illuminated entry. The Prius c Three allows buyers to add 15-inch alloy wheels and a power tilt/slide moonroof with sunshade as optional equipment.

The Prius c grade Four has an MSRP of $23,230. It features 15-inch, 8-spoke alloy wheels, Softex-trimmed heated front seats, color-keyed heated power outside mirrors with turn signal indicators, and integrated fog lamps. Optional equipment for the Prius c Four includes 16-inch, 8-spoke alloy wheels with 195/50R16 tires, and power tilt telescopic moonroof with sunshade.