Toyota Plans to Launch Advanced Driving Support System in Mid-2010s
The system, Toyota says, will use automated driving technologies to promote safer highway driving and reduce driver workload.

The Advanced Active Safety Research test vehicle, based on the Lexus “LS,” is being used in research at the Toyota Research Institute of North America in Saline, Mich.
Toyota Motor Corp. said it has developed a next-generation advanced driving support system, Automated Highway Driving Assist (AHDA), which uses automated driving technologies to support safer highway driving.
The automaker plans to market AHDA in the mid-2010s and other driving support systems as soon as possible to promote greater driving safety.
AHDA links two automated driving technologies to support safer driving and reduce driver workload: Cooperative-adaptive Cruise Control, which wirelessly communicates with preceding vehicles to maintain a safe distance, and Lane Trace Control, which aids steering to keep the vehicle on an optimal driving line within the lane.
Toyota stressed that it recognizes the importance of the driver being in ultimate control of the vehicle. As a result, the automaker aims to integrate AHDA and other advanced driving support systems in a way that never compromises that driver control.
Ahead of trials on the Shuto Expressway near Tokyo this week, Toyota exhibited AHDA at the 20th Intelligent Transport Systems World Congress Tokyo 2013.

The Advanced Active Safety Research test vehicle, based on the Lexus “LS,” is being used in research at the Toyota Research Institute of North America in Saline, Mich.
In addition, to enable prompt market introduction of these advanced systems, Toyota will use component technologies and know-how acquired through research conducted with the advanced active safety research vehicle. This research was unveiled at the International Consumer Electronics Show in Las Vegas back in January.
Automated Highway Driving Assist (AHDA)
In contrast to standard radar cruise control (which uses millimeter-wave radar to detect other vehicles), Cooperative-adaptive Cruise Control uses 700-MHz band vehicle-to-vehicle ITS communications to transmit acceleration and deceleration data of preceding vehicles. As a result, following vehicles can adjust their speeds accordingly to better maintain a safe distance. By reducing unnecessary acceleration and deceleration, the system improves fuel efficiency and helps reduce traffic congestion.
Lane Trace Control, which features completely new Toyota automated driving technologies, employs high-performance cameras, millimeter-wave radar and control software to enable an optimal and smooth driving line at all speeds. The system adjusts the vehicle’s steering angle, driving torque and braking force when necessary to maintain the optimal line within the lane.
Automated Driving Technologies Research
At the 2013 International CES, Toyota displayed the advanced active safety research vehicle, a test vehicle for automated driving technologies that Toyota is researching under its Integrated Safety Management Concept. The concept does not refer to the individual safety systems on the car, but rather the integration of those systems to offer optimal driving support at all driving stages – from parking to normal operation and the moments before and after a collision – and even avoidance at the moment of an accident.
The test vehicle, based on the Lexus “LS,” is being used in research at the Toyota Research Institute of North America in Saline, Mich. The vehicle is capable of autonomous driving. It is fitted with forward-looking cameras to detect traffic signals, as well as front-mounted sensors to detect vehicles, pedestrians and obstacles. The vehicle can determine traffic conditions, such as intersections and merging traffic lanes, in the vehicle’s vicinity. Such research on various elemental technologies is aimed to help drivers choose the safest routes possible.
Toyota has been researching automated driving technologies since the second half of the 1990s, and has been conducting public road tests in the U.S. for a number of years. Within Japan, Toyota has been testing its next-generation Intelligent Driver-support System on public roads for approximately two years.
Based on the insights gained from automated driving research, Toyota said it aims to provide advanced driving support systems optimized to help enable safer driving and contribute to realizing the ultimate goal: elimination of traffic fatalities and injuries.
More Safety

Operation Safe Driver Week: Why the Industry's Oldest Safety Campaign Still Matters to Fleets
A look at how a 2007 enforcement initiative became one of the most consequential weeks on the fleet safety calendar, and what it means for your drivers in 2026.
Read More →
Nexar-Nauto Merger Aims to Give Fleets Better Safety Intelligence Through Larger Driving Dataset
Stefan Heck tells Automotive Fleet that combining more than 10 billion miles of driving history with Nexar's AI models will give fleets deeper insights into driver risk and roadway conditions than either company could provide independently.
Read More →From Silos to Solutions: Relationship Management for Safer Fleets
From telematics adoption and driver accountability to policy consistency and risk mitigation, this episode breaks down what it really takes to build a safer fleet culture without slowing business down.
Read More →
IIHS Launches First Commercial Vehicle Safety Evaluations
The Insurance Institute for Highway Safety has begun evaluating heavy-duty pickups and cargo vans for driver protection. Which models earned top marks?
Read More →
Reducing Risk by Eliminating Phone Use Behind the Wheel
Hosted with the cofounder of Lifesaver Mobile, this episode addresses phone use behind the wheel and how to design a driving environment that actually helps prevents accidents.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
How 5-Second Telematics Data Is Changing Fleet Safety
This episode connects with Steve Santostasi of Ford Pro and covers how a few seconds of data can make a difference in fleet safety.
Read More →
Managing Road Risk at Scale: Why Fleet Safety Needs a Data-Driven Framework
Insights from the FIA Road and Driver Safety Indexes reveal how to manage road risk on a larger scale.
Read More →
Stellantis Recalls 1.3 Million Jeep Vehicles Worldwide Over Fire Risk
Stellantis is recalling more than 1.3 million Jeep Wrangler and Gladiator models worldwide over a fire risk linked to power steering pump wiring.
Read More →
Coaching Is Not Training, Even When AI Is Doing It
AI-powered safety platforms can detect risky behaviors and deliver immediate feedback. But effective driver development still requires a foundation of training followed by coaching that reinforces those skills.
Read More →
