Toyota Details MSRP for 2013 Prius Models

TORRANCE, CA – Toyota announced MSRP for its 2013-My Prius, Prius V, and Prius Plug-in hybrid sedans. These prices are currently in effect, according to the automaker.

by Staff

October 15, 2012

Toyota Details MSRP for 2013 Prius Models — The 2012-2013-MY Prius.

2 min to read

TORRANCE, CA – Toyota announced MSRP for its 2013-My Prius, Prius V, and Prius Plug-in hybrid sedans. These prices are currently in effect, according to the automaker. For the Prius, Toyota is offering six different model choices, including one fleet-only model, the Prius One. The Prius One starts at MSRP of $23,215, and the Prius V Two model starts at $26,650.

For the Prius models, Toyota increased MSRP by $200. For the Prius V, Toyota bumped prices up by $100 per model. The automaker didn’t change pricing for the Prius Plug-in. One of the new models is the Persona Series Special Edition model, which adds exterior and interior styling changes, such as unique paint colors, SofTex trim, and red stitching.

The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Prius
Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius One (fleet only)	$23,015	$23,215	$200	0.87%
Prius Two	$24,000	$24,200	$200	0.83%
Prius Three	$25,565	$25,765	$200	0.78%
Prius Four	$28,235	$28,435	$200	0.71%
Prius Five	$29,805	$30,005	$200	0.67%
Prius Persona Series Special Edition	n/a	$27,130	n/a	n/a

Prius V
Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius v Two	$26,550	$26,650	$100	0.38%
Prius v Three	$27,315	$27,415	$100	0.37%
Prius v Five	$30,140	$30,295	$155	0.51%

Prius Plug-in
Grade	2012 MSRP	2013 MSRP	MSRP Chg ($)	MSRP Chg (%)
Prius Plug-in	$32,000	$32,000	$0	0.00%
Prius Plug-in Advanced	$39,525	$39,525	$0	0.00%

Topics:Plug-In Hybrid Electric Vehicles Toyota Gasoline-Electric Hybrids Toyota Prius Green Fleet

More Green Fleet

Green Fleet•by Chris Brown•March 9, 2026

Startup ZMD Motors Developing Electric Conversion for Ram 5500 Work Trucks

Detroit-based company says it has begun early development of a system to convert internal combustion Ram 5500 chassis-cab trucks to electric power.

MOVING ON FROM DEBATE: A Guide for Fleet Managers Who Just Want To Get Electrification Done

Fleet managers are done with the debate—and focused on execution. Learn how to build a practical electrification strategy that aligns infrastructure, operations, and financing while keeping costs controlled and deployment scalable with support from Blink Charging. Discover how smart planning today positions fleets for long-term performance and ROI.

Green Fleet•by Chris Brown•February 12, 2026

U.S. EV Adoption Is Climbing, but Commercial and Passenger Markets Diverge

New industry group data revealed that light-duty electric vehicle sales are hitting record market share and volumes, while commercial EV volume dipped. What’s driving the fluctuations?

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.