Automotive Fleet
MenuMENU
SearchSEARCH

Toyota Brings Driver Awareness Vehicle to Los Angeles

Toyota presented a driver safety vehicle that helps keep the driver's attention and awareness on the road ahead at the Los Angeles Auto Show. The Driver Awareness Vehicle (DAR-V) is a Sienna minivan that incorporates Microsoft Kinect console technology.

by Staff
November 25, 2013
Toyota Brings Driver Awareness Vehicle to Los Angeles

Photo by Paul Clinton.

2 min to read


Photo by Paul Clinton.

Toyota presented a driver safety vehicle that helps keep the driver's attention and awareness on the road ahead at the Los Angeles Auto Show.

The Driver Awareness Vehicle (DAR-V) is a Sienna minivan that incorporates Microsoft Kinect console technology.

Ad Loading...

The vehicle displays personalized information on the side window as the driver approaches, and using a combination of gesture control, voice and a key fob, drivers can navigate information such as updates on traffic and the weather, appointments and schedules, or details about nearby gas stations.

"By addressing these critical daily priorities before even setting foot in the vehicle, a driver potentially has more mental bandwidth to focus on driving," according to Chuck Gulash, director of Toyota's Collaborative Safety Research Center.

The DAR-V system can reduce driver distractions in other ways by differentiating between individuals. For example, children might play a game designed to help them buckle their seatbelts quickly so parents can focus their attention on the road.

Photo by Paul Clinton.

Gulash also said the automaker has partnered with MIT's AgeLab to further study voice recognition. Researchers found that the mental demands on drivers while using voice commands were actually lower than expected, potentially because drivers compensate by slowing down, changing lanes less frequently or increasing the distance to other vehicles.

However, in several of the voice interactions studied, the amount of time drivers took their eyes off the road during voice-command tasks was greater than expected. The situation is often more pronounced among older drivers, some of whom physically oriented their bodies toward the system's graphical interface.

More Safety

Chris Brown sits across from safety experft at Lifesaver mobile in an interview about distracted driving and phone use tech.
Safetyby Chris BrownMay 1, 2026

Reducing Risk by Eliminating Phone Use Behind the Wheel

Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.

Read More →
Safetyby Jeanny RoaApril 15, 2026

Distracted Driving in the Age of Smart Tech – Part 2

As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.

Read More →
Safetyby Jeanny RoaApril 11, 2026

 Data Rights, Risks, and Responsibilities After a Crash

What fleets capture to improve safety can also expose them in litigation, forcing leaders to rethink how data is managed, stored, and shared.

Read More →
Ad Loading...
Driver holding a phone while steering, illustrating distracted driving and the importance of mental awareness and attention on the road for fleet safety.
Safetyby Judie NuskeyApril 10, 2026

From Distraction to Detection: Strengthening Awareness in Fleet Drivers

Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.

Read More →
Safetyby StaffApril 8, 2026

Lytx 2026 Road Safety Report

While serious crashes are declining, a rise in minor incidents and ongoing risk hotspots underscore the need for continued fleet safety investment.

Read More →
Driver’s hands on steering wheel in a sunlit vehicle, representing real-world driver behavior and the shift from data monitoring to hands-on training in fleet safety programs.
Safetyby Judie NuskeyApril 7, 2026

Behind-the-Wheel vs. Classroom Training: What Actually Changes Driver Behavior?

Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.

Read More →
Ad Loading...
A person in a car on their phone behind the steering wheel.
Safetyby Jeanny RoaApril 1, 2026

Distracted Driving in the Age of Smart Tech – Part 1

A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.

Read More →
Pedestrians crossing a busy street, highlighting the importance of driver awareness and caution to prevent pedestrian accidents.
Safetyby StaffMarch 30, 2026

Pedestrian Safety Starts With the Driver

More people on foot means more risk for drivers. These pedestrian safety tips can help prevent serious injuries and keep everyone safer on the road.

Read More →
SponsoredMarch 30, 2026

Safety by Design: Power and Protection in the Freightliner 114SD Plus

Safer crews. Fewer incidents. Better uptime. Learn how driver-assist technology is changing the way vocational fleets operate.

Read More →
Ad Loading...
Safetyby StaffMarch 26, 2026

Pedestrian Deaths Drop in First Half of 2025, Marking Largest Decline in Years

An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.

Read More →